PR industry veteran Tony Tan launches new agency in Singapore

PR industry veteran Tony Tan has founded a new agency called Autonomy. Tan is founder and managing director of the Singapore-based agency.

He was most recently a senior consultant for Text100. He has previously worked for Weber Shandwick and was among the founders of PR firm Siren Communication which was acquired by Havas.

The announcement:

Autonomy, a next-generation consulting firm that provides strategic communications counsel and comprehensive marketing services to enterprises and brands across multiple innovation sectors, has launched in Asia Pacific. Headquartered in Singapore, Autonomy was founded upon the firm belief that every business in the 21st century is innately powered by technology. It aims to help organizations build and articulate their innovation value proposition for competitive advantage and success in today’s disruptive business environment.

Autonomy is led by seasoned technology communications specialist Tony Tan, who has been advising global technology vendors and brands on strategic communications and multi-market PR program management across Asia Pacific, throughout his career. He brings across 20 years of industry and agency leadership experience to Autonomy as founder and managing director.

Tan was most recently a senior consultant with Text100, and vice president and technology practice lead at Weber Shandwick, in Singapore. He was also the co-founder of Siren Communication, which was acquired by Havas Worldwide in 2011 and subsequently rebranded into Red Havas Singapore in 2019.

“We believe every organization today is a technology company in one way or the other, and they all have an innovation story to tell. That sets the foundation for Autonomy and how we design our service and solution offerings,” said Tony Tan. “By interweaving traditional, senior-led consulting methods with advanced marketing technology stack, we aim to help our clients glean intelligence and insights quickly, and create purpose-driven, highly targeted and measurable campaigns for business impact and success across five core innovation sectors; namely technology, financial services, healthcare, lifestyle and the public sector.”

Autonomy works with extensive networks of independent agency partners across Asia Pacific, Europe, Middle East and North America to help clients take advantage of some of the fastest-growing economies in the world, and deliver their innovation stories through best-in-class, like-minded boutique firms that adopt an insight-driven, data-led approach to integrated communications.

Autonomy aims to become the innovation marketing partner of choice in Asia Pacific for enterprises and brands, and is committed to investing and expanding its operation across the region through organic growth over the next 12 months.

Source: Autonomy press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing