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R Gowthaman to move on from WPP and GroupM

WPP global client lead and global blockchain solutions lead for GroupM, R Gowthaman will be leaving the organisation, after nearly two decades. Confirming his decision to Mumbrella, Gowthaman said he was evaluating a couple of options in the blockchain space and that he was currently serving his notice period. 

Asked about his decision to explore options outside of WPP, Gowathaman said: “There were two factors. At 50, I thought I should give it one last shot. I didn’t consider the first dotcom boom or the ecommerce boom. And so I thought at least with this technology, I should ride the wave considering the influence of it on our business and what I can do, to add value.

He added: “As the share of digital spend goes beyond 50% to 60%, we will move to individualised, personalised communication. That brings its own challenges. The role that blockchain can play in addressing these is significant. 

“The last year has been very rewarding and I thought if I don’t do it now, I will never do it.”

Gowthaman has an impressive career graph, having led Mindshare in South Asia, before moving to Singapore in 2012 as chief client officer for Asia-Pacific. His last role at Mindshare was chief development officer for Asia-Pacific, the Middle East and Africa. He was closely involved with Project Proton a blockchain programmatic project  which saw Mindshare partnering with ad tech firms Integral Ad Science, Media Math and Rubicon Project.

He will continue to be based in Singapore.

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