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Former IPG Mediabrands CDO Scott McBride joins Shuttlerock as global chief business officer

Scott McBride has joined Shuttlerock, a firm that specialises in mobile based creative solutions, as global chief business officer. McBride was formerly chief digital officer at IPG Mediabrands Asia-Pacific and had left the agency last year according to a spokesperson .

McBride had moved to IPG Mediabrands after a long innings with O&M, leaving the agency in 2016 as managing partner of its Hong Kong office. He first shifted to the Asia region in 2008 as general manager of OgilvyOne Malaysia, after founding and then selling Oceanseventy a Glasgow-based design agency.

He moved to Singapore to join IPG Mediabrands and will continue to be based in the city in his new role at Shuttlerock.

Speaking about the appointment, Shuttlerock founder and CEO Jonny Hendriksen said: “At Shuttlerock, we know that agencies and brands have unique challenges that need to be addressed as they face a mobile advertising market that is relentless in its speed and scale.

“Scott’s deep background with global agencies and working with global brands will be an asset as the company continues to grow our relationships around the world.”

McBride added: “I have been on the front lines of digital marketing since its inception, and I can clearly see the opportunity for Shuttlerock to offer agencies and brands a new breed of creative enablement.

“It takes a significant amount of financial investment, time and resources to produce a single piece of creative, and we have the ability to use that one still image or video to rapidly create dozens of new high-performing mobile video assets. Our goal is to help agencies and brands amplify their creative campaigns in a way that’s efficient and effective.”

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