Singtel unveils ‘future of retail’ with pop-up store staffed only by live bot

Singtel has launched a pop-up store in what it claims is the first retail outlet in Singapore to be staffed only by a roving live bot.

“The future of retail is here and now,” Singtel consumer Singapore chief executive Yuen Kuan Moon said.

The mobile 45 square metre store, currently located in Singapore’s CBD, is called Unboxed, and sells a range of accessories.

Customers can consult a live bot, which is powered by facial recognition, try out phones, sign up for plans at video-assisted self-serve kiosks and collect purchases from an in-store Popstation.


“Our digital transformation integrates online and offline customer touchpoints to deliver fresh and fuss-free buying experiences,” Yuen Kuan Moon said. “Unboxed fulfils the needs of today’s consumer and provides a peek into the next generation of retail – fast, instant, convenient and experiential.”

Critics will also say this “next generation” of retail will mean fewer jobs for real people.

The store will relocate every few months.

Security for the unmanned store is provided by NCS which developed a 24-hour platform called Sentinel.


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