Dr Mumbo

Škoda targets drivers who sleep in their cars – with zen monkeys ad by Publicis

Škoda has taken a truly unique approach to advertising its cars in India, seemingly targeting the somewhat niche audience of those who sleep in their vehicles.

The agency that created the ‘Peace of Mind’ ad – Publicis Ambience – has labelled it a “breakthrough campaign”. Dr Mumbo couldn’t agree more.

Talking about the campaign, Škoda head of marketing and product Tarun Jha said: “Škoda India believes in pushing the boundaries and setting a benchmark for others.”

Meanwhile, Publicis Ambience chief operating officer Paritosh Srivastava insisted that it had “been a long time since we’ve seen such an idea in the automotive category”.

And Publicis Ambience head of creative Ramakrishnan Hariharan put it this way: “This TVC ticks all the right boxes for me. Simple and clear messaging delivered in a manner that’s almost inescapable.

“[We are] Really fortunate to have bold clients like Škoda who don’t just demand cut-through work, but also allow the creative team to wield the edge that makes cut-through possible.”

It certainly cut through with Dr M. And he isn’t monkeying around here folks.


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