Tiger beer celebrates Singapore with locally-inspired bottle designs

Tiger has designed a series of limited-edition bottles in a campaign to celebrate Singapore and its heritage.

The 20 “district” bottles feature various landmarks to “rally local pride”.

The campaign is an extension of the work released last November which saw the release of five bottles carrying artwork inspired by the cultural and iconic elements of five Singapore districts.

Ad agency GOVT was among those involved in the marketing push, while BBDO conceptualized and created the idea.

“From local beer to celebrated global icon, Tiger has always been fiercely proud of our heritage as a local beer that is born in Singapore,” Asia Pacific Breweries Singapore marketing director Faye Wee said. “No one knows the local flavours like we do and the Tiger district bottles are our way to rally Singapore together in celebration of what it means to be born in Singapore.”



Media Agency – Red Star

Ad Agency – GOVT

Social Media – Offset


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing