FYI

‘Virtually free’ award show Ad Stars receives record number of entries

Advertising festival Ad Stars held in Busan, Korea has received 20,645 entries from 60 countries for its award show. Part of the attraction is no doubt the fact that entry for all but two of the categories at the festival is free of charge.

Among the countries from the region which increased the quantum of entries sent were Vietnam (254%), the Philippines (125%), India (71%) and Singapore (62%). 

The announcement:

AD STARS has received 20,645 entries to this year’s awards from 60 countries, up slightly from last year’s 20,342 entries from 57 countries, reaffirming its position as the biggest global advertising awards festival that is based in Asia. 

AD STARS offers a level playing field for agencies and production companies by virtue of the fact that virtually all of its categories are free to enter. Only the Integrated and Innovation categories have an entry fee attached to them of US$90 per entry. 

Of 20,645 entries received this year, AD STARS once again received the highest number of entries in Outdoor, Print, Film and Design. All entries are now in the running to win two US$10,000 cash prizes, which AD STARS presents every year to its Grand Prix of the Year winners. 

Countries with the biggest increases year-on-year for entries to AD STARS include Sri Lanka, Uzbekistan, France, Portugal, the Czech Republic and Nigeria, reflecting the diversity of entries that AD STARS attracts. Entries also grew by over 50% from the following countries: India (up 71% year-on-year), Singapore (62%), Philippines (125%), Vietnam (254%), Australia (53%), Hungary (68%), Croatia (332%), UAE (377%) and Qatar (514%). 

“AD STARS is very happy to have attracted over 20,000 entries again this year. It shows creative professionals around the world acknowledge the need for a global awards platform that is accessible to everyone – even those agencies or production companies who have limited funds to spend on entering award shows. We want creators all over the world, whether they’re students or start-ups or emerging agencies in emerging markets, to have a forum where they can share their work, and inspire the world,” says Hwan Jin Choi, Chairman of the AD STARS Executive Committee. 

An international panel of remote jurors will soon begin judging entries to AD STARS 2019 to determine this year’s finalists. 

Lydia Lee, Assistant Manager of AD STARS, explains: “We have already begun analysing this year’s entries and some interesting trends are emerging. We have noticed a spike in campaigns that incorporate Artificial Intelligence and Mixed or Virtual Reality, particularly in North Asia. On the other hand, we’re seeing a growing number of campaigns that celebrate family values, or are ‘Newtro’ campaigns combining contemporary values with retro nostalgia. AD STARS strives to be a platform that supports and promotes creative ideas that contribute to mankind, so we were happy to see that many of this year’s entries are fighting for environmental causes.” 

In August, five Executive Judges and 30 Final Judges will meet in Busan, South Korea to vote on Grand Prix, Gold, Silver and Bronze winners. Winners will be revealed at the 12th AD STARS festival, a three-day festival of ideas and creativity that runs from August 22nd to 24th 2019. 

Source: Ad Stars press release

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