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BBDO Singapore creates tool to turn TV-show spoilers into ads for Mercedes Benz

BBDO Singapore has created ‘Spoiler Preventer’, a browser extension that transforms all spoilers into tiny banners for Mercedes Benz, which advertise the cars collision prevention assist feature. The Chrome version of ‘Spoiler Preventer’ works for Google, Facebook and Twitter while the Firefox version works across websites.

Spoiler Prevention

Hate spoilers. So do we. So we did something about it with Cycle and Carriage. Download the extension here:Chrome: https://chrome.google.com/webstore/detail/spoiler-preventer/phncefdjfiecennngpkplhakjeneahai (works for ‘google.com’, ‘facebook.com’ & ‘twitter.com’)Firefox Desktop & Firefox Android: https://addons.mozilla.org/en-US/firefox/addon/spoilerpreventer/ (works for all websites)

Posted by BBDO Singapore on Sunday, 30 June 2019

Created for Cycle & Carriage, the authorised dealer for Mercedes-Benz in Singapore, the plug-in was released in time to help netizens likely to be disturbed by spoilers on Netflix’s popular Stranger Things show.  

A note from BBDO Singapore said: “Created as a browser extension, the Spoiler Preventer blocks out any posts and mentions about the show on news sites, blogs and social feeds. It is adaptable and can be tailor-made to any trending news topic.”

Speaking about ‘Spoiler Preventer’, BBDO executive creative director Mateusz Mroszczak said: “We got to develop a tool using tech in a creative way to talk about a product feature. Our job doesn’t get better than that.”

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