BBDO Singapore creates tool to turn TV-show spoilers into ads for Mercedes Benz
BBDO Singapore has created ‘Spoiler Preventer’, a browser extension that transforms all spoilers into tiny banners for Mercedes Benz, which advertise the cars collision prevention assist feature. The Chrome version of ‘Spoiler Preventer’ works for Google, Facebook and Twitter while the Firefox version works across websites.
Hate spoilers. So do we. So we did something about it with Cycle and Carriage. Download the extension here:Chrome: https://chrome.google.com/webstore/detail/spoiler-preventer/phncefdjfiecennngpkplhakjeneahai (works for ‘google.com’, ‘facebook.com’ & ‘twitter.com’)Firefox Desktop & Firefox Android: https://addons.mozilla.org/en-US/firefox/addon/spoilerpreventer/ (works for all websites)
Posted by BBDO Singapore on Sunday, 30 June 2019
Created for Cycle & Carriage, the authorised dealer for Mercedes-Benz in Singapore, the plug-in was released in time to help netizens likely to be disturbed by spoilers on Netflix’s popular Stranger Things show.
A note from BBDO Singapore said: “Created as a browser extension, the Spoiler Preventer blocks out any posts and mentions about the show on news sites, blogs and social feeds. It is adaptable and can be tailor-made to any trending news topic.”
Speaking about ‘Spoiler Preventer’, BBDO executive creative director Mateusz Mroszczak said: “We got to develop a tool using tech in a creative way to talk about a product feature. Our job doesn’t get better than that.”
….and this sells cars? or awards? LOL
ReplyThe connection with the brand is weak and contrived. While I appreciate the need for spoiler prevention, it’s a reach to make an analogy that collision = spoiler and therefore a collision prevention system has the right to play in the spoiler prevention space.
ReplyThis might be the worst and most irrelevant pun on ‘spoilers’.
Ever.
ReplyYou can almost smell the laziness and lack of depth in the thinking.
First, the sloppy grammatical error in the social launch post.
Then an almost laughable, forced connection between a tv show spoiler (that causes, at best, minor irritation) and a car related accident that can kill [Edited under Mumbrella’s community guidelines].
It’s so sad to see that some very senior hires there failed to understand
what the brand stands for: Mercedes is one of the worlds top tech companies with some mind-blowing innovations that everyone else copies. An idea that links a car that costs a few hundred thousand to shows watched by broke millennials who cant even afford a secondhand vespa shows an astonishing lack of understanding.
At this rate, a brand review can’t be far off.
ReplyLove the use of tech, just not entirely sure how spoilers relate to crash prevention
Reply…download this extension?
Utterly useless.
ReplyIf it’s greenlit by cycle and carnage, then it’s a dealer ad.
ReplyTheir business objective is mostly retail. I doubt they even ran this past
Daimler because it’s completely off brand. I would guess the client
who approved this is also some kind of newbie millennial who isn’t
quite dialled into tone and manner issues. What a train wreck.
when it was done in a relevant way, for a brand that actually makes sense: Netflix Spoiler Foiler.
https://www.youtube.com/watch?v=vEtpnZs0w_w
ReplyNow that is a tight idea….the right one, done for the right reasons…for the right brand. No arguments about it….that’s gold.
Replythat video was posted 5 years ago. is BBDO still living in 2014?
ReplyI’m unsure what to think of this.
It’s so lacking in substance that it’s scammy.
But it’s kinda poor in quality, so its not really awardy
And it’s not really a tech breakthrough, so….
Just do real work please.
ReplyHave your say