BMW Asia awards creative business to TMRW and Tribal Worldwide Singapore

BMW Asia has appointed TMRW and Tribal Worldwide Singapore as its creative partners. The agencies will support BMW Asia and Performance Motors, the authorised dealer of BMW cars and motorcycles in Singapore.

This marks the first time BMW Asia has opted for such an arrangement. 

The announcement:

BMW Asia appoints TMRW and Tribal Worldwide Singapore to deliver Sheer Driving Pleasure. Two agencies to support BMW Asia and Performance Motors Limited. 

Singapore. BMW Asia today announced the appointment of TMRW and Tribal Worldwide Singapore as their creative partners. Both agencies will support BMW Asia and Performance Motors Limited, the authorized dealer of BMW cars and motorcycles in Singapore, in creative campaign development. 

“This is the first time that BMW Asia is concurrently appointing two creative agencies for the same remit. TMRW and Tribal bring to the table a winning mix of expertise and creative brilliance that make them the right fit for BMW,” said Ms Brenda Pek, Marketing Director, BMW Group Asia. 

“As our customers are at the center of everything we do, it’s crucial for us to have strong partners supporting our campaigns and activities. This joint appointment provides us with access to a larger pool of talent and innovative ideas to accelerate the pace in bringing the brand to greater heights. We are confident that the teams’ passion and enthusiasm for BMW will be the catalyst for a successful partnership.” 

Mr Shaun Quek, Managing Director of TMRW, said “This is, without doubt, one of the most significant appointments for the agency. The team had an instant chemistry, which makes this partnership even more exciting. BMW is a brand we have always wanted to work on and we look forward to the joy we are going to create together.” 

Mr Jeff Cheong, President of Tribal Worldwide Asia, said, “We are delighted to be entrusted as an agency for BMW Asia and Performance Motors Limited. There is a lot of synergy and aspiration to drive the innovation agenda from marketing to customer experience. We believe this is where we rev up our Total ExperienceTM offerings and bring the best to BMW.”

Source: BMW Asia press release


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