Campaign publisher Haymarket retires CEI – loses ‘valued’ staff to restructuring

Haymarket Group, the publisher of advertising trade press title Campaign Asia, has confirmed that last week’s restructuring of its regional operations has resulted in job cuts.

A source had told Mumbrella that there were redundancies possibly including “journalists, designers, marketing employees and other commercial staff” at the Hong Kong office.

And in response to a query from Mumbrella, Haymarket Media brand director Atifa Silk confirmed that there had indeed been job losses.

She said: “Against the backdrop of a changing media landscape, unprecedented disruption to the finance and marketing communications sectors and the shifting of business models, we have made some strategic decisions around the shape and complexion of our Asia business.

“We have reshaped our business and the organisation of our brands and services, so we can operate more efficiently while continuing to deliver for our audiences and grow. This reset is in line with our global strategy to actively manage our portfolio and align our brands with sustainable and profitable business models. 

“This clearly has an impact on our people and as part of this review process, we are losing some valued colleagues.”

Silk did not respond to a query on the extent of cuts and the specific roles that were the most affected. 

Responding to a question on the status of Jonathan Hirst, the founder of FinanceAsia – a title acquired by Haymarket in 2005 –  Silk said: “Jon Hirst has left the business. Jon was a founding member of FinanceAsia and has been instrumental to the success the brand has enjoyed over the years. 

Jonathan Hirst

“We thank him for his contribution and wish him well in his next endeavours.”

Just last week, Haymarket announced that Campaign Events Impact magazine would no longer be published. The near two-decade-old title focused on corporate meetings and events planners. The parent company said CEI would be merged into Campaign Asia and the United Kingdom-based Conference and Incentive Travel print and online title. 

A note from Haymarket said: “Campaign will now become the sole destination for brands and event agencies in Asia, who see live activations as an essential marketing channel to grow their B2B or B2C businesses.

“Underscoring this, the Campaign editorial team will be expanding their marketing coverage of event marketing and brand experiences across Campaign’s digital platforms and daily bulletins.”

Addressing these changes, Silk said: “CEI is now fully integrated into Campaign under our ‘one brand’ strategy in Asia. Haymarket’s UK-based title C&IT will now cover Asia’s MICE sector. The move will allow event planners all over the world to keep up to date with trends in both their local market and international markets.”

She added: “Marketing teams will sit closer to content and events departments to provide greater support for delivering audiences.

“Design will be centralised across the business to support creative services for all brands. This new structure will enable us to share ideas and solutions across brands to ensure we are delivering the best in creativity.”

Asked if any other Haymarket operations were likely to be impacted by the changes, Silk said: “The only other Haymarket business is in India and it is not affected.”


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