Collins stationery marks its 200 year anniversary with campaign from Superunion Asia

Superunion Asia has come up with a campaign for stationery brand Collins to commemorate its 200-year anniversary.

The brand film has been created by Superunion and production house Lights & Shadows. It celebrates the brand’s Scottish origins and traces it journey over the years, alluding to many of the tales and legends surrounding its founder. The film is built around a hand-crafted animation style using paper as a medium. 

Commenting on the campaign, Nippecraft (the Singapore-based parent company of Collins) CEO Connie Chan said: “To celebrate Collins 200-year anniversary, we leveraged our long- standing relationship with Superunion. Once again, they delivered creative excellence and a sense of craft that is authentic to the brand’s heritage. 

“The team combined remarkable passion with their in-depth understanding of the brand story to apply their wide-ranging capabilities in bringing the strategy to life.” 

Superunion client director Danley Stone said: “We are thrilled to bring the Collins story to life through these beautiful brand videos, and we feel the quality and creativity speaks to the brand’s impressive heritage and narrative. 

“We’ve enjoyed a long-standing relationship with Collins, developing a trust rooted in strategic and creative direction, allowing us to operate at our most creative level.”

Superunion creative director Scott Lambert added: “It’s a pleasure to work with the team at Collins; they are receptive, collaborative and ambitious. The brand has such rich heritage – the ideas just create themselves.” 

The campaign will be outdoor and social-led. It will roll out in Singapore and Japan in the region as well as the UK and Australia and will also include limited-edition notebooks. 



Creative director: Scott Lambert

Designer: Pete Tong – Designer

Client director: Danley Stone

Client manager: Ang Puay Lin 

Lights & Shadows:

Executive producer: Calvin Tng

Technical director: Teng Yeow Chua

Producer: Claudia Wee 

Director and compositor: Low Waileng

Assistant technical director: Selamat Zhang

Character design: Ng Jia Hao

3D artists: Prihardimansyah, Rofiq Alfata, Teo Hong, Richard Glenn Abcede, Hillary Yeo,  

Animators: Ignatius Wong, Lim Ngo Hock, Cheryl Lim


Head of marketing: Kelvin Lee

Brand manager: Kyson Xu


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