Dr Mumbo

Design Army campaign for Thai real estate developer – Donnie Darko or Moon Rabbit? You decide

When Dr Mumbo receives an email from an agency claiming to have “completely reinvented real estate ads in Thailand”, it’s enough to wake him from his Friday (it’s-nearly-the-weekend) stupor. 

Yes, full-service agency Design Army really knows how to press release its work.

Talking about the campaign for Thai developer SC Asset, it says: “A trio of wildly whimsical films takes viewers on a series of quirky Alice in Wonderland-esque tales through three swanky Bangkok digs where home crazy captivates the imagination like nothing else. 

“From cool beatnik to pop/sassy to classic jazzy, each property’s personality pops to life through reimagined takes of Sinatra’s East of the Sun West of the Moon – and all tied through a mysterious moon rabbit from Asian folklore. 

“Yep, it’s serious dreamscape – which nails home at its best. You’ve never seen real estate ads like this.”

Dr M couldn’t agree more. And while the iconography points to the mythical rabbit that lives in the moon, Dr Mumbo could not help but be reminded of the rabbit from the cult movie Donnie Darko too.



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