FYI

Edelman Singapore wins Asia communications mandate for Microsoft

Microsoft Asia has appointed public relations firm Edelman Singapore as its agency of record.

Edelman’s mandate includes corporate, commercial, consumer and analyst relations.  While the mandate covers the region, Edelman clarified that its appointment will not affect existing communication agency relationships in individual markets across Asia.

The announcement:

Edelman Singapore has been appointed as an Agency-of-Record (AOR) for Microsoft Asia to cover Corporate, Commercial, Consumer & Analyst Relations remits at the Asia HQ level.

In this role, Edelman will draw on its full range of capabilities, from corporate reputation, digital marketing and creative, to help Microsoft in promoting and protecting company’s brand and thought leadership positioning in Asia. 

John Kerr, CEO of Edelman Singapore, said: “Microsoft is one of the most trusted technology businesses globally, having built their reputation on delivering valuable technology to people’s lives. Edelman Singapore is honoured to be selected as Microsoft’s agency of record for their Asia Pacific headquarters. There is nothing more important to a brand in the current climate than building and preserving hard-earned trust, and we look forward to delivering communications strategies that deliver on that imperative.”

Edelman’s appointment will not affect Microsoft’s existing communications agency relationships in individual markets across Asia.

Source: Edelman press release

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