Further redundancies at the Singapore operations of Dentsu Aegis Network

The Singapore office of Dentsu Aegis Network has gone through a fresh round of redundancies.

Asked to comment on the scope of cuts, the roles affected and the reasons driving the staff reductions, DAN issued a statement which said: “We’ve made some changes to the business in Singapore today. While we are unable to comment on the number as it affects our people, it is limited.

“You might recall in March, we announced a new management structure in Asia-Pacific to enable markets in the region to react to changing client needs with speed and agility.

“As the industry continues to become more complex and fragmented, we need to focus on creating simplicity; delivering value for our clients while building long-term and sustainable growth in our business.”

An industry source speaking off the record to Mumbrella said about the cuts: “I think it’s been a big one, but it is probably the last one.”

DAN had first announced that 2% redundancies were in the offing earlier this year, the result of a restructuring exercise.

A further streamlining of the business announced in March saw the number of regional operations shrink from five to three, which resulted in the exit of Susana Tsui who stepped down as CEO of DAN China after just a year in the role.

Around the exit of former CEO of Asia-Pacific Nick Waters to take over as chairman of the UK and Ireland at DAN, there was yet another round of cuts which played out through the first quarter of the year, giving rise to speculation that the organisation was becoming more Dentsu than Aegis.

Among those who were let go were DAN Singapore and South East Asia CEO Phil Teeman, DAN North Asia CEO Rob Hughes, Amplifi Asia-Pacific president Sunil Yadav, Dentsu APAC chief client officer Kristian Barnes and Dentsu Aegis Network media chairman, and Posterscope and MKTG CEO, Sean O’Brien.

The round of cuts were supposedly initiated as far back as over a year ago, with the exit of senior personnel from group agencies last June in an attempt to move to what DAN called a more “streamlined structure“.


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