FYI

Iris shores up tech and content offering with stake in Dokio

With a view to strengthen its technology and innovation offering in Asia, Iris has bought a stake in Dokio, an offshoot of Melbourne-based branding and digital agency Liquorice. 

The Dokio platform helps in the creation, distribution and management of branded content. Iris will roll the platform out to its clients first in Australia and Asia and then in the US and the UK. 

The announcement:

Global creative agency, Iris has strengthened its tech and innovation offering in Asia by partnering with Melbourne-based branding and digital agency, Liquorice. 

As a part of this partnership, Iris has purchased a share in Liquorice’s offshoot global technology company Dokio, that helps clients create, distribute and manage their branded communications via smart, intuitive templates and navigable content management systems.

The partnership follows a long and successful collaboration on numerous pitches and projects for clients in a variety of industry verticals namely Meat and Livestock Australia, Origin Energy and Global Rapid Rugby.

Commenting on the partnership, Luke Nathans, CEO of Iris APAC: “Working together with Scott and the team, we recognised a fantastic culture fit and a great pool of talent that truly values high-quality craft, design and technical expertise.” 

Adding further, Nathans said: “We see Dokio as providing real disruption to the agency landscape and believe it’ll change the way they work with clients who require better efficiency and smart automation in the production of global-to-local and national-to-local campaigns, leaving agency creatives to focus on big ideas and craft.”  

Scott Bonanno, managing director of Liquorice, said: “Iris is one of the few large agencies that has had great global success and managed to maintain a fantastic agency culture. It’s been a pleasure working with everyone at Iris over the last 6-months in the lead up to this partnership deal and I can’t wait to share their international expertise with our clients in Melbourne.”

Iris aims to roll out Dokio platform to its clients starting with Australia and Asia, as well as in the UK and the USA.

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