FYI

Laura Bell takes over as Singapore MD of B2B specialist Gyro

Laura Bell has been promoted to managing director of Gyro Singapore, a newly created role. Bell was most recently client services director at the B2B focused agency, which is a part of Dentsu Aegis Network.

She has previously worked for JD Sports Fashion and BJL in the UK before moving to Singapore in 2014 to work for Band Interprise, which was later merged into Gyro. She will report to Gyro Asia-Pacific CEO Kieran Vye.

The announcement:

gyro, the world’s first full-service, global creative B2B powerhouse and part of Dentsu Aegis Network, has promoted Laura Bell to newly-created role of Managing Director of the Singapore office. Most recently, Laura was Client Services Director – a title she held since 2016, where she worked closely with the gyro leadership team to shape the business and grow client relationships with gyro’s full set of B2B services.

In her new role, Laura will be responsible for the future direction and commercial success of the Singapore office, as well as managing all the teams in the regional headquarters of gyro APAC. Reporting into Kieran Vye, CEO gyro APAC, Laura will work with Kieran to develop the vision for the business, developing gyro’s offering and skill sets in order to deliver bigger and better work for clients.

In her place, Francesca Babet has been promoted into the Client Services Director position. Francesca joined the business in October 2017 as Group Account Director and has since then, established strong relationships with gyro’s key regional clients.

Commenting on her promotion, Francesca said: “It’s an honour to be entrusted with leading the client teams in our journey to constantly deliver the best possible product to all of our clients whilst maintaining and building further the foundations of our fabulous ever-growing client service team.”

“Our vision for gyro in APAC is to really shift expectations when it comes to B2B. Not only do we want to create impactful work but offer the additional services that support our clients in how, why and where they communicate,” said Kieran. 

“Our clients are constantly trying to navigate the complexities of the region, commercial restraints and growing customer demands — this extends beyond marketing and communications, and into how those business functions operate efficiently. We want to offer services that offer real value to their business, as well as making their days a little easier by cutting through the noise. As gyro continues to strengthen our B2B offerings within APAC, Laura’s appointment to Managing Director of Singapore brings core knowledge and experience to the leadership team in region. Very exciting times ahead!” he added.

“I’m incredibly excited to be leading gyro into its next chapter. We have a huge opportunity in B2B in this region and I want to work on how we package our offering, have a bigger voice in the market and deliver with impact for our clients,” said Laura. 

“The strength in gyro is our people, and my proudest achievement since joining the business is my team. With the existing members and some exciting new talent that have recently joined us, I look forward to us working together to make new waves in the market,” she added.

Laura joined the business six years ago and is currently based in Singapore, gyro’s largest office in the region.

Source: Dentsu Aegis Network press release

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