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Malaysian insurance firm FWD Takaful appoints PR, social and media agencies

Malaysian insurance firm FWD Takaful has appointed Go Communications as its PR agency and has given its media and social AOR to Entropia Noir.

Speaking about the appointment, Go Communications CEO Peter de Kretser said: “FWD Group has developed a unique and highly respected brand presence in the multiple markets where it operates, and we are proud to help fly the flag for them in Malaysia, illuminating the local market with their distinct vision.”

FWD Takaful chief marketing officer Erin Hwang said: “When we entered Malaysia, we needed a committed and like-minded partner to support us in our mission to establish our brand presence.

Go Communications has clearly demonstrated they are an agency that is both creative and strategic in their thinking to champion the FWD Takaful brand.”

Speaking about the appointment of Entropia Noir, Hwang added: “They demonstrated to us that they share a vision with us. We are excited to partner with them to amplify our media and social presence in Malaysia.”

Entropia Noir partner Ramakrishnan CN said: “FWD Takaful believes in empowering people to live their lives without hesitation. and it’s a company that is native to the digital age – sophisticated yet simple. We are honoured to be part of their team.”

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