FYI

Mark Froude moves from New Zealand to join Bloomberg APAC

Mark Froude has been appointed as head of ad sales for Asia-Pacific at Bloomberg Media Group. 

Froude was previously with Bloomberg as head of media sales before shifting to New Zealand to found a company called T45 Media in October last year. His role at Bloomberg sees him returning to Singapore. 

The announcement:

Bloomberg Media Group today announced the appointment of Mark Froude as Head of Ad Sales in Asia Pacific. In this role, he will lead Bloomberg Media Group’s sales organization and advertising strategy in the region, overseeing cross-platform sales initiatives and the advancement of Bloomberg Media’s strategic consulting services. Froude previously held the role for ten years prior to relocating to New Zealand in 2018. He will be based in Singapore.

Prior to Bloomberg, Mark was Managing Director of Press Start Media, a company he founded in 2003 to provide a range of media services and event management for international media clients in the Asia Pacific. Mark has held Sales and Marketing management positions at Asia Business News, CNBC Asia Pacific, and TVNZ.

“We are pleased to welcome Mark back to Bloomberg and to Singapore,” said Parry Ravindranathan, Managing Director, International, Bloomberg Media Group. “His rehire reflects Bloomberg Media’s continued commitment to deepening our creative and strategic services throughout Asia, and to connecting with consumers and clients alike in innovative and exciting new ways.”

“Mark is an amazing leader, and one of the most respected marketing and media executives in the region,” said Andrew Benett, Chief Commercial Officer, Bloomberg Media Group. “Asia is incredibly important for Bloomberg Media, and during Mark’s previous stint, Asia ad sales grew exponentially under his leadership. I’m thrilled for the momentum of our business in the region and for the opportunity that lies ahead.”

Source: Bloomberg press release

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