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New TV ad for Spotify India encourages consumers to ‘keep listening’

Close on the heels of its launch film, Spotify has launched ‘Sunte Ja’ [Keep Listening], its first film for a television-led marketing campaign. Created by Leo Burnett India, the film starts popular Bollywood actor Anil Kapoor as a slow paced cook who speeds up, driven by a quick-paced Spotify playlist.

The campaign will play out across television, digital and OOH. Social media and interactive engagements with the stars of the ad and other artists and influencers are also in the works. 

Speaking about how the campaign was conceived Spotify India managing director Amarjit Batra said: “The new campaign reinforces how seamlessly Spotify fits into our users lives through 50 million tracks, including the latest and most popular, access to three billion plus editorially, algorithmic and user curated playlists, seamless integration across apps and hardware, and the ability to listen to music, regardless of what they’re doing – working out, cooking, or multi-tasking on their phone.”

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