Publicis Groupe transforms Razorfish into Digitas Indonesia

Publicis Groupe has launched Digitas in Indonesia by rebranding an existing Razorfish operation. As Digitas, the agency will expand on its legacy of digital, technology and retail with creative support from Leo Burnett, Publicis, Saatchi & Saatchi and Arcade. 

Khalid Raheel formerly the managing director at Razorfish and head of digital transformation and technology for Publicis Groupe Indonesia is now the managing director of Digitas. He will report to Brian Capel, the CEO of Publicis Groupe Indonesia.

The announcement: 

Publicis Groupe has launched Digitas, The Connected Marketing Agency, in Indonesia. Digitas Indonesia will provide brands with access to their diverse expertise across creative, media, CRM, data, strategy, experience design, technology along with offline retail, trade & channel experience all under one roof. 

Based in Jakarta, the 110 person team will service iconic clients including Nestle, McDonalds,  Exxon Mobil, Mercedez Benz, Coca Cola, Campbell’s Arnott’s, Mars Group, P&G, Phillip Morris, Telkom Indonesia to name a few.

Publicis Groupe is transforming Razorfish, its existing digital, technology & retail agency into Digitas with the creative power support from Leo Burnett, Publicis, Saatchi & Saatchi and Arcade. Razorfish in Indonesia has always been known for its journey driven consulting approach and with the transformation to Digitas, and now the offering will leverage a global network with full access to the Groupe’s ‘Power of One’ scale and organization.

Digitas Indonesia will be led by Khalid Raheel as Managing Director, who will report into Brian Capel, CEO of Publicis Groupe, Indonesia and Jane Lin-Baden, Managing Partner APAC, Publicis Groupe.

Brian Capel, CEO of Publicis Groupe, Indonesia said: “Launching Digitas in Indonesia presents an exciting opportunity for us. With the Groupe’s vision and ambition for Indonesia, Digitas will drive the marketing transformation within the Power of One agenda. Our existing clients are excitied with the prospects that Digitas brings to the playing field. With their strong consumer journey led consulting & execution capability across online and offline, Digitas offers unique understandings and solutions for brands who are striving to deliver seamless consumer experiences.”

Khalid Raheel Managing Director, Digitas Jakarta said: “We are excited to be introducing Digitas to the Indonesian market. As The Connected Marketing Agency, we believe that a data-driven understanding of real-world consumer behaviours offers brands to connect with consumers in meaningful ways and allowing for sustainable growth into the future. We believe in driving consumer journeys from search to shelf through the power of data to drive both offline to online and online to offline.”

The Digitas Indonesia office launch further extends the APAC expansion that Digitas’ started last year, with openings in Shanghai, Kuala Lumpur, Bangkok and most recently Dubai. Digitas now has offices in 9 markets in the region, and plans to mark 13 countries by the end of year. 

Source: Publicis Groupe press release


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