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StarHub celebrates the ‘founding mothers’ of Singapore in National Day-themed campaign

Telecom firm StarHub has released a music video called ‘We Will Get There’ to celebrate Singapore’s bicentennial and National Day. 

Created by BLKJ, the campaign is a homage to the founding mothers of the city state and features a remake of the National Day song for 2002 ‘We Will Get There’ originally performed by Stefanie Sun.

StarHub – #WeWillGetThere

The year was 1965. We stood on the brink of change. Change so massive that people said we wouldn’t make it. But we did.What was it that allowed us to rise above and ride the winds of change?We believe it’s an unwavering commitment to our pledge. To embrace our differences as one united people, regardless of race, language or religion.As we progress as a nation, let us go beyond. Not just regardless of the differences we recite in our pledge, but regardless of gender, class and ability too.Because there’s one thing that hasn’t changed in the last 54 years.It’s the way we embrace change. Together.Here’s a video that celebrates the inspiring women who led us on this journey of change.Introducing our Founding Mothers.Learn more at starhub.com/wewillgetthere#WeWillGetThere#SG4SG#HelloChange

Posted by StarHub on Thursday, 18 July 2019

The film culminates in the unveiling of three works of art: a PVC banner of war heroine, politician and teacher Elizabeth Choy; a mural of philanthropist and businesswoman Hajjah Fatimah and a sculpture of social worker, women’s rights activist and lecturer Checha Davies. 

The film featured 411 students and teachers from Radin Mas Primary School, Tanjong Katong Primary School and Xingnan Primary School.

Speaking about the campaign StarHub’s vice president of brand and marketing communications Mei Cheong said: “The ideals behind this year’s ‘Our Singapore’ theme resonate strongly with us, that we too can be the change we want to be and build Singapore for the generations of tomorrow, today. 

“Together, let us be pioneers of the more inclusive, caring and generous future we want to see.”

BLKJ co-founder and CEO Rowena Bhagchandani said: “The Singapore Bicentennial is a wonderful stage for us to remember and honour all our founding heroes and heroines.

“So, we are extremely privileged to be given the opportunity to partner StarHub with The National Heritage Board and Singapore Council of Women’s Organisations to create a campaign that celebrates today’s pioneers – and hopefully, will inspire tomorrow’s too.”

The video will play out on the telcom firm;s social media platforms, StarHub TV channels and Golden Village screens.

It marks the sixth instalment of National Day work for StarHub. Earlier campaigns include ‘Regardless of Colour’, ‘Together We Can’, ‘Go Local, Go Singapore’ and an ‘Unofficial National Day song’.

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