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STB picks four content creators to receive up to S$1 million for marketing push

The Singapore Tourism Board has announced the five winning projects of its Fast Forward fund for Singapore-based content creators. Among the winning companies are two entries from The Creative Room and one each from The Humming Bird Co, mm2 Entertainment and filmmaker Rifyal Giffari.

The winning companies will create films that bring to life the ‘Passion Made Possible’ positioning and appeal to one of the seven tourist segments or tribes, as determined by the STB.  They will receive up to 50% of qualifying costs (up to S$300,000 per entry), which includes third party costs for creative development, production, distribution and marketing.

Speaking about the winners, STB’s director of digital and content Terrence Voon said: “The Passion Made Possible campaign has always been about telling authentic Singapore stories in creative ways. The response to Fast Forward from Singapore’s creative community has been very encouraging and it is exciting to see home-grown talents raise the bar and push boundaries with new content formats and bold narratives.

“We look forward to seeing these winning concepts come to life and reach a global audience.” 

The winners were picked from over 100 submissions including  web series, feature films, animations, and mixed media projects. The entries will be available over social media and on streaming video services like Viu. 

The panel of judges included Singapore International Film Festival executive director Yuni Hadi; Tribal Worldwide head of digital and social content strategy  Benjamin Lee aka Mr Miyagi – a popular Singaporean online personality; Bobbing Buoy Films director Wee Li Lin and STB’s Terrence Voon.

Among the qualifying criteria were the proposals’ alignment with the Passion Made Possible theme, strength of storytelling, robustness of marketing and distribution plans and overall proposal feasibility. 

The winning projects include:

1. Grandparents Talk (The Creative Room): A web documentary series that will centre on grandparents visiting different places in Singapore and sharing their authentic experiences in dialect.

2. #livinginSIN (The Hummingbird Co.): A documentary series that will give viewers a glimpse into the unexpected sides of Singapore, from the origins of an organised crime gang to the rise of a leading men’s magazine. 

3. The Generations Trilogy (The Creative Room): A fictional short film anthology that will tell stories of culture shapers, foodies and explorers against the backdrop of contemporary social issues such as migration and ageing. 

4. So Bright 2 (mm2 Entertainment): A music web-series that will feature original Chinese pop songs interwoven with cinematic storytelling and elements of the Singapore music scene.

5. Sights and Sounds (Rifyal Giffari): a series of music videos and interviews which will feature Singapore musicians in locations around Singapore that are close to their hearts. 

The Creative Room director Pok Yue Weng said: “It is heartening for the local content creator community that STB recognises the value and significance of supporting made-in-Singapore content. 

We look forward to telling authentic and unique stories, and celebrating the history and cultures of Singapore that inspire us and are close to our hearts. More importantly, we are excited about sharing them with Singaporeans and people across the world.”

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