FYI

TBWA India appoints Hari Krishnan as executive director

TBWA has appointed veteran Indian ad man Hari Krishnan as executive director. Krishnan’s mandate includes running the Delhi office of the agency, leading its bespoke unit for Nissan and driving the agency’s new creative approach.

Krishnan’s last assignment was as founder of content specialist agency Culture Drum. He has previously worked for Zenith Media, Cheil Worldwide and Blue Hive, a dedicated unit at WPP which handled the Ford account.  

The announcement:

TBWA India is rolling out a new process of data, experience design and communications planning as part of the agency’s new creative approach. This is in line with its global agenda of adding further depth to the ‘Disruption’ framework to arrive at a more effective creative product. 

Driving this integration is Hari Krishnan who was recently appointed as Executive Director and will head the agency’s Delhi operations. He will also lead the Agency’s Nissan United 3.0 transformation. Krishnan has spent over 27 years across agencies such as JWT, Cheil, Grey, Bates and Ogilvy. He was Managing Director of Zenith Media prior to his entrepreneurial venture in Content.

Announcing Krishnan’s appointment, Govind Pandey, CEO, TBWA, says: “Hari joins at an exciting time when new-age leadership well-versed with creativity, media, digital, content and deep knowledgeable integration experience is a must. Hari’s rich and diverse experience will enhance TBWA’s unique offering and client partnerships to gain a greater share of the future.” 

On his new role, Hari Krishnan says: “The team at TBWA comprises a unique and diverse set of skills across data, digital, creative, tech and media. The added dimensions of data-led audience insights, powered by digital media innovation will supercharge our creative effectiveness. I am looking forward to this exciting opportunity”. 

The TBWA Delhi leadership team also includes Antony Rajkumar, Strategy Head; and Ashwin Parthiban, Creative Head.

Source: TBWA India press release

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