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Viddsee creates short films for Dove Philippines’ ‘My Hair, My Say’ campaign

Singapore-based online entertainment firm Viddsee has extended the ‘My Hair, My Say’ campaign for Dove in the Philippines with a series of short films about women with unconventional hairstyles.

The films were directed by 21-year-old director Annika Yanez. Speaking about the campaign, Yanez said: “The documentary profiles women whose looks – particularly hairstyles – aren’t represented in Filipino mainstream media, which is often seen as long and straight black hair. 

“We want the series to deliver bold and empowering stories, while being relatable to everyday individuals who defy beauty standards, and inspire them to express what is uniquely themselves.” 

Viddsee Studios head Kenny Tan said: “Annika makes films that are bold, compelling, and compassionate: exactly the values that Dove embraces in its storytelling.

“Working with local filmmakers like her is part of our mission to empower storytellers throughout the region, and having partners like Unilever can only encourage more budding filmmakers in the Philippines and beyond to create more important, entertaining and inspiring films.”

Dove brand manager Jackie Mañago added: “The overwhelming response we received with the ‘My Hair, My Say’ campaign encouraged us to go beyond, and to shed light on real and empowering stories that inspire women to be bold and fearless, and to pursue the hair they want despite what others say.” 

The ‘My Hair, My Say’ film from earlier this year clocked in over 4.1 million views this year and was created by Thailand’s Bullet Production.

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