72andSunny wins advertising mandate from Singapore-based startup Hmlet

Singapore-based startup Hmlet has appointed 72andSunny as its brand partner. Hmlet which had raised US$40 million in a Series B round of funding offers co-living spaces and seeks to match people with like-minded flatmates.

It is currently present in Singapore, Hong Kong, Australia and is scheduled to launch in Japan. 

Hmlet CEO and co-founder Yoan Kamalski said: “As Hmlet scales up quickly in the region, it’s important for us to continuously push our brand further to meet and exceed our community’s expectations, now and into the future. 72andSunny brings a fresh perspective and we’re excited to be partnering up with them.”

72andSunny executive strategy director Ida Siow added: “As a modern creative company, we are particularly keen to partner modern Asian brands as they scale.  Hmlet and 72andSunny share a progressive, inventive spirit, and we cannot wait to apply our strategic and creative firepower to accelerate their growth.”

Other recent business wins for 72andSunny across Asia-Pacific  include Carousell, Google Thailand, and Grab, with the latest work for UOB’s ‘The Unlimited’ initiative launching last week. 


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