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BBDO head of strategy Rebecca Nadilo exits agency for role at Wunderman Thompson Singapore

Wunderman Thompson Singapore has named Rebecca Nadilo as chief strategy officer after a seven-year career at BBDO.

The agency also confirmed Farrokh Madon as chief creative officer.

Nadilo held several roles at BBDO, most recently as head of strategy where she led APAC business, brand and customer experience strategy for several brands including Visa, Fonterra, Sulwhasoo, Laneige and Tiger beer.

She also brought together India, SEA and Australia as one APAC team to help win Ford globally.

Nadilo said in a statement: “I joined Wunderman Thompson for two reasons – the real and tangible investment in capabilities like Data, CX and e-Commerce that many other agencies don’t yet have,  and the insanely smart and collaborative people who make up these capabilities.

“With this, our creative will be sharper, distinctive and more effective”.

Wunderman Thompson Singapore chief executive Nimesh Desai said: “We are in the midst of reinforcing Wunderman Thompson as the catalyst for growth for our clients.”

 

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