DDB Group Singapore launches third edition of philanthropic LampPost Project

DDB Group Singapore has launched the third edition of its philanthropic initiative The LampPost Project.

The project involves using material from banners and flags from Singapore’s National Day to create tote bags and pouches which are sold to raise funds for the Singapore Association for Mental Health (SAMH).

The DDB and SAMH collect and clean thousands of recycled flags and banners every year. The material is then refashioned into bags and pouches by a team of seamstresses including senior citizens and SAMH residents

The products can be purchased at The inaugural collection in 2017 sold out in days, according to DDB Group Singapore.

Speaking about the project, DDG Group Singapore creative director Sharon Goh said: “From the collection, sorting, and cleaning to the cutting, sewing, and selling, The LampPost Project is a truly collaborative effort uniting people across industries for a good cause.

“We are really proud to continue our annual tradition of repurposing symbols of patriotism into practical everyday items. Singaporeans can now carry their national pride all year long. We hope to continue and build on this fantastic initiative over the years to come

 “I urge all Singaporeans to join us in giving a new purpose to lamppost banners and flags and give back in the process. Go get your hands on one of them. It’s the cool thing to do.”



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing