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Disruption is transforming finance marketing despite naysayers, claims marketer

Despite claims from venture capitalists that nobody has yet been able to create a disruptive bank, there is a lot of progressive thinking and innovation taking place in the finance marketing space – Aberdeen Standard Investments head of marketing for South East Asia Hazel Low has claimed.

She will be on a panel session at the Mumbrella Asia Finance Marketing Summit on August 29 in Singapore titled ‘Why is the Banking Industry Immune from Disruption and Does This Help or Hinder Marketers?’

“The banking industry is not immune from disruption, financial services is actually at the forefront of consumer matters,” she said in an interview before the event next week.

“Disruption is actually helpful because it brings new ideas, new technologies or new reach. Disruption adds value for us marketers, rather than hindering us. The finance marketing industry is in a tremendous state of dynamism, we are in a very good place. All the new technologies and new ways of working give a lot of life to our world.

“There has always been a lot of innovation in the financial sector, look at the way credit cards have evolved over the years to the point where you can just tap your card when making a purchase. In China where things are really advanced, it’s a new world. You don’t even need to carry your wallet. It’s all about your mobile phone.”

But back in 2014, famous Silicon Valley venture capitalist Marc Andreessen said: “I am dying to fund a disruptive bank.” He was frustrated at the segment’s lack of agility.

Since then, it is claimed not a great deal has changed and investors are still waiting for the Uber of finance to emerge. This panel will explore the lack of innovation in this space and whether such rigidity and regulation helps or hinders finance marketers.

Joining the panel discussion will be Timothy Ho, the founder of personal finance website DollarsAndSense plus from the agency side there will be 72andSunny executive strategy director Ida Siow.

Also onboard is Vikas Jain, the senior marketing and customer experience director of peer-to-peer lending platform Funding Societies and then from the client side Aberdeen Standard Investments head of marketing for South East Asia Hazel Low. On top of that, Unruly APAC marketing and communications director Emily Yri will join the debate, as will Broctagon FinTech Group head of public relations and business development Herbert Sim – also the founder of the Crypto Chain University and previously the chief marketing officer at Cryptology.com.

Moderating this session will be Splice Media founder and CEO Alan Soon. He has previously worked for the likes of Bloomberg, CNBC, Yahoo and Channel News Asia.

During the one-day conference, there will also be keynote speeches by Visa vice-president of marketing for South East Asia Vivian Pan and Standard Chartered Bank global head of personal segment marketing and digital marketing Norliza Kassim.

 

Alan Soon Mumbrella360 Asia 2017

Soon will moderate the disruption panel

In addition to that, delegates will see an in-depth question and answer session with Prudential Assurance Company Singapore head of customer experience and segments Harish Agarwal – not to mention sessions on  why banks fail to use their rich customer data to provide personalised marketing, the new paradigm of marketing to millennials, deconstructing the customer journey, disruption in the financial space, the validity of influencers, brand building in the digital age and much more.

There will also be 35 expert speakers from international brands like UOB, VMLY&R, Yahoo, SingSaver and Singapore Press Holdings – to name but a few. 

To buy your tickets for just $399, visit the event website here

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