Ex-Cisco country marketing manager Iris Peng joins Lion & Lion Taiwan as MD

Digital specialist agency Lion & Lion has appointed Iris Peng as the managing director for Taiwan. 

She was most recently country marketing manager for Cisco Taiwan, having previously worked for Solera, Ogilvy and FleishmanHillard. 

The announcement:

Lion & Lion brings onboard Iris Peng as Managing Director for its operations, strategy and overall business performance in Taiwan. Iris brings with her 15 years of experience and expertise from working in New York, Beijing and Taiwan where she specialised in digital and data-driven marketing, strategic planning and execution. 

Having previously held the position as Country Marketing Manager for Cisco Taiwan, Marketing Director for Audatex APAC a Solera company and Account Director for Era Ogilvy Public Relations, she complements the senior management team of ex-consultants and entrepreneurs from across the region.

Newly appointed Chief Executive Officer for Lion & Lion, Fredrik Gumpell says, “Iris is a talented analytical thinker and client-centric leader with vast experience in digital marketing and strategy. With Iris’s leadership and drive, we will be able to strengthen our local capabilities, and ensure we deliver strategically-led and impact-driven digital marketing to our partners in Taiwan.“

On joining Lion & Lion, Iris Peng, Managing Director in Taiwan says, “Today, brands are increasingly looking to partner with agencies that provide independent recommendations and integrated strategically-led solutions that optimise their marketing investments. I am excited to work for a well-known agency in the region that represents just that, and I look forward to growing Lion & Lion’s presence in Taiwan further through impactful digital marketing to both our local and regional brands and partners.” 

Taiwan’s advertising and digital marketing industry continue to report double-digit growth and its strategic position is becoming more relevant for start-ups and companies coming from across Southeast Asia and developed countries. Taiwan is an attractive test market and base for expanding into bigger and more mature markets, Iris Pengs explains.

Recently, Lion & Lion in Taiwan partnered with various clients across the energy, insurance, real estate and beauty industry to develop and launch multiple digital campaigns in the last months of 2019.

Source: Lion & Lion press release


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