Gaming-oriented marketing and media firm Ampverse launches in Singapore and Thailand

Ampverse, a company that aims to connecting brands with gaming and esports audiences, has launched in South East Asia, starting operations in Thailand and Singapore.

Ampverse CEO Ferdinand Gutierrez has previously worked for Amazon-owned live streaming service Twitch as director of marketing for South East Asia and as the CEO of Havas Media Thailand. Chief content officer Matthias Beyer was previously with Twitch as regional director of content. Vice president of content Surasak (Yoon) Winij was previously the country manager at Twitch Thailand. 

The Bangkok-based Winij, Gutierrez and Beyer most recently consulted with gamer oriented technology marketplace Bitrep. 

They are joined by Ampverse’s Singapore-based chief commercial officer Charlie Baillie who was most recently Asia-Pacific managing director at influencer and adtech platform Rhythm One. Baillie has previously worked for Universal Music. 

The company aims to tap into the rapid growth in esports in the region. A release from Ampverse said: “The South East Asian gaming market is set to grow 22% this year to $4.6 billion, reflecting one of the fastest-growing gaming regions in the world. The number of South East Asian gamers is forecast to rise to 400 million by 2021, with over 250 million of those players on mobile devices alone.” 

Amperverse will have three units – harnessing eports influencers, representing the commercial interests of top-tier gaming talent and a publishing studio that will build co-branded IP. 

Gutierrez said: “Currently, there is a real disconnect between the size and influence of gaming communities, and the level of investment brands are making in gaming and esports. Ampverse believes passionately in developing Southeast Asia gaming and esports talent, championing the growth of the ecosystem whilst at the same time helping brands navigate the space to create meaningful and innovative content that speaks directly to gamers. 

“Ampverse has already had significant traction, both with leading gaming influencers and brands and so I’m really looking forward to rolling out across the region over the coming months.”


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