FYI

Iris Singapore wins mandate for Singapore Exchange

The Singapore Exchange has appointed Iris Singapore as its creative agency.

The assignment involves highlighting the SGX’s diverse offerings for institutional investors.

The announcement:

Iris Singapore has been appointed the creative AOR (Agency-of-Record) for Singapore Exchange (SGX) following a competitive pitch.

SGX is Asia’s most international, multi-asset exchange across equities, fixed income, currencies and commodities.

Iris has developed creative executions that bring to life SGX’s diverse offerings. The series will be deployed over the course of the year to showcase concepts of growth for institutional investors who are seeking investment and risk-management opportunities in Asia. The assets will be distributed via broadcast, print, digital and social. 

Sorcha John, MD of Iris Singapore, commented: “SGX is an incredible global institution with a rich history of sector innovation. The SGX team have a compelling vision for growth and we’re very proud to be working with a partner so clear in their commitment to excellence.”

The business win is effective immediately.

Source: Iris press release

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