Dr Mumbo

KFC India serves up a wax Zinger at Madame Tussauds – the fast-food burger as art

It may surprise you to learn that one of Dr Mumbo’s secret passions is museums. Even the ones that are not strictly museums, but more like campy fairground exhibits – such as Madame Tussauds. Another of his abiding passions is fast food.

But is there any purpose to be served by combining these two? Dr Mumbo doesn’t think so. 

So, it’s just as well that he was not in the room when KFC India decided to immortalise its famous Zinger burger in wax and turn it into an attraction at Madame Tussauds Delhi.

It strikes Dr M as an uncomfortable and strange addition to the display, but the KFC India team are made of sterner stuff. KFC India chief marketing officer Moksh Chopra said: “Many have wondered if the Zinger is a piece of art or a celeb.” 

Now Dr Mumbo is reasonably sure that literally no one has ever “wondered” this, but he will let Chopra continue: “All debates are now put to rest with the Zinger asserting its celeb status at Madame Tussauds. 

“Surely this isn’t any regular burger. It is the only burger that has travelled to space and has even inspired tattoo artworks for some. In 2018 alone, we sold more than 10 million Zingers in India – that’s like a Zinger each for every person in New Zealand and Singapore.”

A note on the exhibit from KFC stated: “Delighting burger-lovers since 1984 and loved in more than 120 countries, the Zinger is easily the most ‘drool worthy’ addition at Madame Tussauds Delhi.” 

Well, Dr Mumbo will have to concede that point to KFC considering that the other exhibits include Mahatma Gandhi and Michael Jackson, who – all things considered – don’t qualify as “drool-worthy”.


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