Marketing veteran Alvin Neo set to join Fairprice as chief customer and marketing officer

Alvin Neo has joined NTUC Fairprice as its chief customer and marketing officer. Neo was most recently chief marketing officer at hospitals and healthcare firm Parkway Pantai.

In his LinkedIn bio, Neo described his previous role as “CMO meets CIO and CXO”. He moves from his role after six years with the company.

Neo has previously worked for P&G, Boston Consulting Group and Johnson & Johnson. He has served as the chairman of the Institute of advertising Singapore’s APPIES award and had stated his ambition of making Asia and not Cannes the “mecca of marketing excellence.”


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