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Moove Media’s OOH campaign for the Singapore F1 attempts to capture ‘night race experience’

Taxi firm ComfortDelGro’s advertising arm Moove Media has created what it claims to be the first ever 3D out of home campaign in Singapore. Advertising the Formula 1 Singapore Grand Prix,  the campaign involves placing painted F-1 car models atop buses. 

These models have been painted with LumiWerkz a spray on paint with an electroluminescent coating system, which produces light when it reacts to an electric charge.

The aim, according to a release from Moove Media, is to “recreate the captivating night race visual experience.”

Speaking about the campaign, Moove Media CEO Jayne Kwek said: “We are thrilled to be the first to showcase an innovative spray paint lighting technology in a 3D OOH campaign for Formula 1 Singapore Grand Prix 2019. 

“We see the immense possibilities of such lighting technology amplifying the 3D OOH experience so that it becomes even more visually impactful at all hours of the day.”

The cars have been placed on five buses which will ply the Orchard Road route till September 1 2019.

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