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Singapore’s education ministry highlights the role of passionate teachers in new campaign

A new film for Singapore’s Ministry of Education (MOE) from DDB called ‘The Speech’ focuses on the role teachers play in bolstering a child’s self-esteem. After suffering a very public setback, a young schoolboy is given lessons in confidence and effective public speaking by one of his teachers.

The Speech

Belief. It’s one of the most important lessons a teacher can teach. One that can begin a powerful change in a child’s life. Here’s the story of Mr Arun, his student and an unexpected speech.If you too believe there is potential in every student, join us as a teacher. Details at moe.gov.sg/teach#ATeacherBelieves #ItAllBeginsWithATeacher

Posted by Ministry of Education, Singapore on Sunday, 4 August 2019

A note from DDB Singapore said: “Cultivating self-belief is a big part of nurturing the next generation, especially with 18% of youths in Singapore affected by depression.” 

DDB Group Singapore group chief creative officer  Chris Chiu said: “With this film, we wanted to focus on the incredible role a teacher can play during a child’s formative years. 

“Lessons outside of the classroom can be just as monumental as those taught inside. We hope our message will inspire people to step up as teachers and guide the next generation to believe in their potential.”

Director Alvin Lee added: “Victor’s story resonates with me. I’ve personally experienced how a teacher can transform lives. I wasn’t an amazing student, but my teacher believed in me to become who I am today.”

‘The Speech’ is scheduled to run on free-to-air television channels and selected Golden Village cinemas through August, besides being available on the MOE Singapore’s YouTube channel. 

The film is the second instalment in the MOE’s recruitment campaign. The first film was launched this January. 

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