Veteran creative Ng Tian It returns to Singapore as ECD on HPB account at Publicis

Ng Tian It has joined Publicis Groupe as executive creative director for the Health Promotion Board Singapore. He returns from China where he has spent the last decade working at agencies like Saatchi & Saatchi, DDB Group and McCann Worldgroup.

His last job in Singapore was as executive creative director at McCann.

His responsibilities will include leading creative at HPB One, a bespoke solution created by Publicis Groupe bringing in experts from several different agencies and practices.

Speaking about his appointment Publicis Communications Singapore CEO Lou Dela Pena said: “The recent track record proves the Power of One Model serves its purpose of breaking silos, focusing on creative solutions that will single-mindedly address the challenges clients face.

“We’ve been searching for some time to find the right candidate to do that for HPB One, and we couldn’t have been luckier to have Tian It join us to lead that change.

“An accomplished son of Singapore, Tian It brings a rare pedigree of real, effective and iconic work that will raise the bar in how we navigate the myriad ways to reach and connect with consumers today.”

Ng added: “Rarely do we get to serve a national cause when working on a brand. This role isn’t just about creating great ads, but it’s also a massive responsibility to shape the health of an entire nation.

“I take it as a great honour that every piece of work that we do can have an immediate and meaningful impact to our fellow citizens.”


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