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BBH Singapore wins global mandate for World Vision

BBH Singapore has been appointed as the global agency partner by Christian humanitarian organisation World Vision for its child sponsorship programme. 

The scope of work covers strategy and creative execution across customer acquisition and retention over all channels.

World Vision senior director of child sponsorship marketing and engagement said: “World Vision, through its child sponsorship programme, has been making a considerable difference in the lives of children around the world. 

“We are looking forward to collaborating with BBH Singapore to garner higher engagement for the programme. The agency’s successful track record of driving product repositioning and their passion for our work has made them the right partner for us.”

BBH Singapore CEO John Hadfield added: “World Vision have helped over 200 million kids make more of their lives. Who wouldn’t want to be involved?” BBH Singapore will be working with World Vision’s local agencies around the world on the assignment.

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