David Mayo moves from GetCraft to Verita Healthcare as group sales and marketing director

Ad industry veteran David Mayo has joined the Singapore-based Verita Healthcare Group as group sales and marketing director. With this assignment, Mayo moves on from creative vendor marketplace GetCraft where he was recently appointed chief growth officer. Verita is a global provider of healthcare and wellness clinics, using medtech, analytics and AI. 

Speaking about his new assignment, Mayo told Mumbrella: “I’ve worked in advertising since I left University in London. I have enjoyed the golden age of London advertising and the golden age of Asian advertising over the last 25 years.

“I wanted to work in an industry that’s growing and which involves people making the world a better place. Verita is a very big company and we decided this role is necessary. I can’t think of a better time to do it. I will be working with grown ups, and probably will be able to learn something. I think it’s time to take a step up and this is a giant step up.”

While known mainly for his extensive experience in advertising across Ogilvy and WPP, a press release from Verita indicated that Mayo was no stranger to medtech either. 

The press note said: “Mayo has an extensive knowledge of the medtech sector. He currently serves as CMO and non-executive director of BetaMedTech, a Singapore-based healthcare development company backed by Singapore A-Star grants and funding. It has developed a technology that predicts and prevents the onset of pressure ulcers, a medical injury that costs the US Health Department $11 billion and the UK National Health Service £450 million a year.”

Mayo’s mandate will include ensuring that the core pillars of Verita Healthcare Group business – services, products and technology – are integrated and supported by strategic brand management, digital marketing and end-to-end sales systems.

Speaking about Mayo’s appointment, Verita Health Group chairman Julian Andriesz said: “Through our ‘incubate, innovate, integrate’ strategy, Verita’s growth is accelerating rapidly, with over 20 operating companies across four continents.

“In order to harness our full potential, we need agile minds, clear vision and bold strategies to ensure that we deliver the promise of fully integrative healthcare. 

“David has proven his strength in these and several other critical areas early in his career and I am very pleased to have him join our senior management team in leading sales and marketing.”

Mayo added: “Disruption is everywhere but none more so than in the global health economy. The combination of increasing diseases, a growing population and a global healthcare system that is still focused on reactive sickness management instead of proactive healthcare, creates a perfect space for this disruption.  

“The global healthcare market is predicted to grow to around $10 trillion by 2022 and it represents a significant proportion of global GDP, so it’s a good time to be disrupting rather than defending. With its global reach and strong leadership reputation, Verita is an exciting, challenging place to do that from.”

Speaking to Mumbrella about his decision to move on from GetCraft, Mayo said: “I had been working with GetCraft for quite a while. We did investor presentations that went pretty well and the company had asked me if I wanted to join. 

“I said we would set up a Singapore hub since I didn’t want to be at the head office in Jakarta. We broke even in the first four months and I put the whole team together. It’s almost as if my work there is done. 

“They are up and running and in a good space. Companies like GetCraft are sitting on the edge of a huge opportunity. In creative agencies, 30% to 35% of the work force accounts for over 60% of the staff cost – that’s not a comfortable place to be. 

“And so companies like GetCraft can help agencies become more efficient and help marketing clients move at the speed of consumer conversation.”

Mayo continues to have a stake in GetCraft and to have many non-executive roles. He said: “I will  keep all that going since its important to be as useful as you can, to as many people without spreading yourself too thin. 

“Verita will take up 110% of my time and the rest will be for everything else.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing