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Digitas wins media AOR for Great Eastern Singapore

Insurance firm Great Eastern has appointed Digitas as its media agency of record. The mandate includes online media buying, planning as well as driving the company’s path to digital transformation. 

Digitas will partner with Starcom to support offline activities. Great Eastern had recently picked BLKJ for its creative business.

Speaking about the appointment, Great Eastern Life head group brand and marketing Keith Chia: “Digitas demonstrated strong strategic thinking, coupled with data-driven ideas and an innovative approach to segmentation which is crucial to Great Eastern Life and our business.” 

Digitas Singapore managing director Rika Sharma said: “Great Eastern Life is a premiere Singapore organisation that has continued to be at the cutting edge of digital and tech innovation.

“Through our partnership, we look forward to enhancing Great Eastern’s productivity gains, consumer acquisition, as well as data analytics with an aim to make the company more nimble and efficient.”

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