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Filipino actress Lea Salonga reminisces about clothing in musical campaign for Ariel

Clothes worn by Filipino actress Leas Salonga have been put to music in a campaign for P&G’s Ariel Instashine detergent.

Described as the first ever Laundry Musical, called When I Shine With You, Salonga and singers Esang De Torres, Mica Becerro and Leah Patricio sing about items of clothing worn by the star during her career.

P&G said the initiative is in line with the company’s effort to “reimagine creativity to reinvent advertising”.

The campaign, produced by Ariel, is designed to demonstrate how the new detergent, which contains “power boosters” can help “bring life back to one’s clothes”.

“As with our commitment to transform the laundry detergent industry, we also hope to bring inspiration through keeping clothing pieces valuable and timeless like Lea’s iconic pieces from her roles as Annie, Miss Saigon and as a mom,” P&G country category manager, Laundry Philippines, Ray Pine, said.

Salonga began her career aged nine in 1980 when she played the title role in Annie.

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