News

Former DAN China CEO Susana Tsui joins Singapore-based theAsianparent

Susana Tsui has been appointed as CEO of media at Singapore-based startup theAsianparent. Tsui was most recently with Dentsu Aegis Network China as group CEO before she stepped down in March after a little over a year in the role, in the wake of significant regional reorganisation. She previously worked for PHD as Asia-PAcific CEO and was the Asia-Pacific COO of OgilvyOne. 

Tsui’s appointment comes after theAsianparent’s recent announcement on market expansion plans, including an entry into e-commerce backed by an eight-figure Series C funding round led by Chinese tech giants Fosun and JD.com.

Her mandate includes strengthening the brand across mature and new markets, as well as helming its content, community and media platforms, including the website and community app. 

Speaking about her appointment, Tsui said: “I am excited to join theAsianparent as its new CEO of media and to work alongside a passionate and ambitious team that values innovation and transformation. I look forward to bringing new ideas and further building innovative offerings that complement the current business to service our users. 

“It is a very interesting and exciting time in our industry, and I’m thrilled to be a part of this exhilarating journey as theAsianparent continues to grow in strength, expand into new markets, and evolve its product to reach new milestones in the years to come.” 

theAsianparent founder and group CEO Roshni Mahtani said: “We are very pleased to welcome Susana to theAsianparent family. She brings with her strong leadership skills and expertise in transformational growth. 

“With our new strategic Series C investors onboard, we are focused on growing theAsianparent to a whole new level. This entails building a robust team with diversified expertise and experiences, as well as improving our offerings to parents and clients. 

“Ultimately, we want to cement our position as the go-to platform for all parents and parents-to-be in South East Asia and beyond.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing