Grey Indonesia creates posters for Amnesty International around the power of signature campaigns

Grey Indonesia has created a series of posters for Amnesty International to demonstrate the power of signature campaigns.

Built around single line illustrations, the posters chronicle the role signature campaigns can play in ending human rights violations. The creatives are based around issues that matter to Indonesian millennials such as child marriage, gender conflict and the freedom of expression. 

Initially situated at and near the Amnesty International office, the posters are expected to extend to popular youth hangouts in Indonesia including train stations, art galleries and coffee shops.

Amnesty International Indonesia communications manager Sadika Hamid said: “We have witnessed how signatures can change people’s lives all over the world. With this campaign, we are hoping that Indonesian youth will recognise its power and start to take action for human rights.” 

Grey Indonesia executive creative director Patrick Miciano added: “It is a humbling experience to be able to collaborate with one the world’s biggest defenders of human rights.”

Amnesty International has previously created some of its most memorable work around the power of signatures including a multiple award winning film from TBWA Paris in 2007.


Agency: Grey Indonesia

Executive creative director: Patrick Miciano

Art director: Pandu Prabowo

Final artist: Amanda Putri

Strategic planning director: Bayu Edmiralda

Account director: Ayuningtyas Baskoro

Account executive: Dinda Amelia


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