FYI

Hashmeta wins digital AOR for Singapore’s One Faber Group

The One Faber Group has appointed Hashmeta as its digital agency of record. 

The year-long mandate includes the company’s social and digital marketing duties. The relationship could be extended for two years.

The announcement: 

Digital marketing agency Hashmeta has been appointed as the digital agency of record for One Faber Group, one of the leading operators of a suite of leisure and lifestyle services in Singapore. Hashmeta will manage the company’s social and digital marketing duties for a year with effect from 1 July 2019 with an option to extend for another two years, subject to annual extension.

The appointment was made after a competitive pitch process that saw four agencies vying for the account in June 2019.

“As the digital and social media landscape becomes increasingly crowded and competitive, it is vital to work with a great partner that has a good nose for trends and the ability to deliver strategic content that cuts through the clutter. We look forward to a successful partnership with Hashmeta to strengthen and drive brand engagement with the online community,” said Tracy Lui, Senior Assistant Director, Marketing & Communications of One Faber Group.

Hashmeta will be responsible for amplifying One Faber Group’s digital strategies and building brand awareness among tourists and locals for its key attractions at Mount Faber and Sentosa Island, including the iconic Singapore Cable Car, award-winning outdoor night show Wings of Time, hilltop destination Faber Peak Singapore, and its F&B concepts such as Arbora and Dusk Restaurant & Bar.

“We are tremendously proud to have a tourism account added to our portfolio. The team has brought their extensive digital knowledge on retail marketing, consumer and brand strategy, to put together a comprehensive proposal focusing on a bespoke approach leveraging on creative content, digital and advertising capabilities.” said Monica Zhuang, Creative Director of Hashmeta.

Source: Hashmeta press release

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