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Hero MotoCorp suggests young Indians explore their country instead of vacationing in Europe


L&K Saatchi & Saatchi has created ‘Tomorrow Can’t Wait’, a campaign to launch a new range of vehicles from leading Indian two-wheeler brand Hero MotoCorp.
The film features young Indians who prefer exploring their own country and chronicling its changes instead of vacationing in Europe. 

L&K Saatchi & Saatchi CEO and managing partner  Anil S Nair said: “With the new premium range, Hero has fuelled the young Indians desire to do more, feel more and most importantly explore more. There is an immense sense of pride and optimism they feel from where we have taken the inspiration from.”

The campaign launches at a time of unprecedented turmoil in the Indian auto sector, with nine consecutive months of de-growth, according to industry body the Society of Indian Automobile Manufacturers. Hero itself registered a decline 20% year on year decline this August, according to media reports. 

Credits:

Agency: L&K Saatchi & Saatchi

Creative team : Kartik Smetacek, Tanuja Bhat, Pritam Shettigar, Rishabh Dave, Divakar Shetty, Paritosh Lonkar, Sandeep Salunkhe, Shahid Sheikh, Bharat Gujarati,

Account management : Debarjyo Nandi, Parshuram Mendekar, Ankit Rathod, Aditya Ranjan  

Strategic planning: Snehasis Bose, Kshitij Rajoria

Agency producer: Vijay Kumar Vigamal

Production house: CarbonBlack Films

Directors: John Francis & Rahul Nangia

Executive producer: Pankaj Choudhury

DoP (Delhi & Manali): Matt Shaw

DoP (Pondicherry): Saurabh Goswami

Post producer: Jay Shetty

Precision riders (Delhi & Manali) : Hrishikesh Mandke, Ankit Gupta

Music: Abhishek Arora

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