News

Mumbrella Asia Awards shortlists revealed after judging 1st round & diverse entries from across region

Following perhaps the most diverse set of entries ever, from right across the region, the shortlists have been revealed for the annual Mumbrella Asia Awards.

Nearly 150 entries have made the cut, across the 31 categories, after the first round of judging by Mumbrella’s jury of almost 300 mainly client-side marketers.

It is the largest jury ever put together for the awards show, which is now in its sixth year.

Those shortlisted will now present their case live to a jury at Maxwell Chambers, in Singapore, on October 8-9.

They will also face probing questions by the jury, as Mumbrella continues its drive to make the judging process the most credible of any industry awards show in Asia.

Mumbrella Asia Awards

A previous Mumbrella Asia Awards ceremony

The winners will be announced at the awards ceremony, which will take place at the Marina Bay Sands Convention Centre on November 6 – the same week at the three-day Mumbrella360 Asia conference (November 5-7). Both the awards and 360 will be at MBS, in order to make it easier for people to attend the two events together.

The full shortlists can be viewed below:

Mumbrella Award for Bravery

  • Hair Talk – Wunderman Thompson (Thailand) with Jump Film for Unilever and Sunsilk
  • Mediacorp (Afghanistan/Singapore) with CNA
  • Narcos: The Censor’s Cut – Wunderman Thompson (Thailand) for Netflix

Mumbrella Award for Insight 

  • Eat the World with Google Translate – PHD (China) for Google Translate
  • Let’s Kraken the World – Wunderman Thompson (China) for Oishi
  • Meet me Halfway – Forsman & Bodenfors (Singapore) with Tool of (North America), Cabin Editing Company, Mano (Copenhagen), Verizon Media (Ryot Studio) for SK-II
  • See Past The Screen – Initiative (Singapore) with fst for plano
  • Tap to Pay with Visa, Just Like That – Isobar (India) for Visa

Mumbrella Award for Innovation 

  • Dragonboat Festival – Race on Facebook – Bonsey Jaden (Malaysia) for Apple Fox Cider
  • Marvel Studios’ Avengers: Endgame – Clear Channel (Singapore) with CNS Connections for Disney 
  • Sam – Smart Assistant for Mobile – FCM Travel Solutions (Singapore) 
  • Sqreem Technologies (Singapore) 
  • Wonda Takes Coffee Lovers On A Wonda-ful MRT Ride! – Noir by Entropia (Malaysia) for Wonda

Mumbrella Award for Culture 

  • DDB Group (Philippines)
  • DDB Tribal (Vietnam)
  • Happy Marketer (Singapore) 
  • Nugit (Singapore) 
  • Rice (Singapore) 

Mumbrella Award for Data-driven Marketing 

  • Breaking the Ceiling – Digitas (Hong Kong) for Cathay Pacific Airways
  • KFC Feeding Gamers Appetite – Noir by Entropia (Malaysia) for QSR Brands
  • McDelivery x Grabfood Launch – OMD (Singapore) for Hanbaobao 
  • Using Data & Personalisation – Happy Marketer (Singapore) for NTUC Income
  • When Logical Data Meets Magical Creative – Noir by Entropia (Malaysia) for Taylor’s University

Mumbrella Award for Collaboration 

  • Four Operators Team Up To Fight Fraudsters – ERA (Myanmar) with Telenor, Ooredoo and MyTel for MPT
  • Global Rebrand – Studio Everywhere (Hong Kong) with Confederation Studio for Syniti
  • Launch of WoBo – Adwright Communications (Singapore) with Courts for GT Robot Technology
  • Thaifex-World of Food (Asia) 2019 – The Hoffman Agency (Singapore) for Koelnmesse 

Marketing Technology Company of the Year 

  • Amobee (Singapore) 
  • CtrlShift (Singapore) 
  • Dataxu (Singapore) 
  • Nugit (Singapore) 
  • Telaria (Singapore) 

Agency Leader of the Year 

  • Deric Wong, chief executive officer, Omnicom Media Group (Hong Kong) 
  • Divya Karani, chief executive officer, Dentsu X (India)
  • Meutia Adryana, vice-president of consulting, Leverate Media (Indonesia) 
  • Rachit Dayal, founder and chief executive officer, Happy Marketer (Singapore) 
  • Shaun Tay, co-owner and chief executive officer, FCB (Kuala Lumpur) 
  • Valerie Pinto, chief executive officer, Weber Shandwick (India) 

Under-30 Achiever of the Year 

  • Anastasia Evans, associate director, Whalar (United Kingdom/Singapore) 
  • Jack Cantwell, client director, iProspect (Singapore) 
  • Rishitu Amarnani, vice-president of integrated media strategy, Current Global (India) 
  • Sophie Crowther, head of talent, Brave Bison (Singapore) 
  • Tim Sharp, regional head of integrated strategy, design and creative, GrowthOps (Singapore) 

PR Idea of the Year 

  • Changing Perceptions of (China) – Go-Global Brands – BCW (Hong Kong) for Honor
  • Do you Think Yoga Can Sell more Truck Lubricants? – Current Global (India) with Ogilvy, Mindshare and Zee Group for Castrol (India)
  • Meet me Halfway – Forsman & Bodenfors (Singapore) with Tool of (North America), Cabin Editing Company, Mano (Copenhagen) and Verizon Media (Ryot Studio) for SK-II
  • The Race Against Time – DBS Marina Regatta 2019 – BCW (Singapore) for DBS Bank

Media Idea of the Year

  • Media Time Tunnel, powered by Pepsi Generations – Noir by Entropia (Malaysia) for Pepsi 
  • Nivea Senthuhan Ibu – OMD (Indonesia) for Nivea
  • WhatMakesSG – Fox Networks (Singapore) for Ministry of Communications & Information (Singapore)

Social Idea of the Year 

  • Overcoming the LGBTQ Taboo by Inspiring Important Conversations – Blink (Myanmar) for Aphaw
  • Planet or Plastic – Story that Stays – Isobar (India) for National Geographic
  • Sons #ShareTheLoad – BBDO (India) for Procter & Gamble
  • Unbranded Facebook Group – Happy Marketer (Singapore) for Lee Kuan Yew School of Public Policy
  • WhatMakesSG – Fox Networks (Singapore) for Ministry of Communications & Information (Singapore)
  • Your Move – HK Express (Hong Kong) 

Best Use of Experiential 

  • Bounce – Harbour City Estates (Hong Kong)
  • DBS Asia X Fintech Festival Lab Crawl 2018 – Ruder Finn (Singapore), Mice Depot and Flash Concepts for DBS Bank
  • Disney Tsum Tsum Mid-Autumn ‘Celebration of Love’ at VivoCity – Alive Brand Experience with Q’s Advertising (Singapore) for Disney 
  • Red Bull Plus EZ Link Card Dispenser – Clear Channel (Singapore) for Allswell Trading
  • Wonda Takes Coffee Lovers On A Wonda-ful MRT Ride – Noir by Entropia (Malaysia) for Wonda

Media Brand of the Year

  • CNA (Singapore)
  • Manual (Jakarta) 
  • Tickled Media (Singapore)
  • Vice Media (Singapore)

Creative Effectiveness 

  • Awakening The Challenger Within – FCB (Kuala Lumpur) for RHB Bank
  • From Tiffin Lunch Boxes to YouTube Stars – Rouge by Entropia (Malaysia) for Danone Dumex
  • Gentle Wont Do – McCann Worldgroup (India) for Nescafé
  • Good Enough will Never Change the World – BBC StoryWorks (Singapore) for Standard Chartered
  • Simply Go – Skip The Stress – GrowthOps (Singapore) for POSB

Best Content Marketing/Native Advertising Work 

  • A New Point of View – BBC StoryWorks (Singapore) for Huawei
  • Awakening The Challenger Within – FCB (Kuala Lumpur) for RHB Bank
  • From Ma, With Love – Singtel (Singapore)
  • Incredible India 2.0 – CNN International Commercial (India) for Incredible India
  • ookyo: Anything you want. Unlimited – Kingdom Digital Solutions (Malaysia) with Gushcloud and Fundeavour, Macam Yes Studios and SearchGuru for ookyo by Maxis

Best Use of a Social Media Influencer or Social Media Influencers

  • #SmallActsofLove – Narrators (Malaysia) for Unilever
  • 7 Super Heroes, 7 Super Influencers and 1 Super Party – Jack Morton Worldwide (Singapore) with VMLY&R for Netflix Umbrella Academy 
  • ookyo x DanKhoo Epic PUBG Campaign – Kingdom Digital Solutions (Malaysia) with Gushcloud and Fundeavour, Macam Yes Studios and SearchGuru for ookyo by Maxis
  • Making the Backpack, A Swagpack – McCann Worldgroup (India) for American Tourister
  • Mediacorp (Singapore) with CNA
  • SK-II presents #BareSkinProject – Sinclair (Hong Kong) for SK-II

Most Engaging 360 Video/Virtual Reality or Augmented Reality Work 

  • #FreshChewNewYou – BBDO (India) for Mars Wrigley 
  • A Journey Through Time in 360 – Blanc by Entropia (Malaysia) for Pos
  • Engineering the Future Minds Through Innovation – Noir by Entropia (Malaysia) for UMW
  • Nippon Paint Expo – Noir by Entropia (Malaysia) for Nippon Paint
  • Rugby Sevens – Publicis Communications (Singapore) for HSBC

Engaging with Millennials Award 

  • Bye Bye Beetle – PHD (China) with Modern Sky for Volkswagen
  • CNY Refreshed – Bonsey Jaden (Malaysia) with Fuse Adventures in Audio and Dentsu X (Malaysia) for Strongbow Apple Ciders
  • Emotion AI Bringing Mommies Together – Sentient by Entropia (Malaysia) for Fonterra 
  • Equal Not Loose – BBDO (India) for Bumble
  • Meet me Halfway – Forsman & Bodenfors (Singapore) with Tool of (North America), Cabin Editing Company, Mano (Copenhagen) and Verizon Media (Ryot Studio) for SK-II
  • Summer Catch – Leverate Media (Indonesia) for Starbucks

Best Use of Programmatic 

  • 50 Years of Big Mac – OMD (Singapore) for HanBaoBao 
  • How Taylor’s Combine Magic and Logic to Give Gen-Zs the Best of Both Worlds – Noir by Entropia (Malaysia) for Taylor’s University
  • Pond’s Mineral Clay Facial Foam – AdColony (Indonesia) with Mindshare (Indonesia) for Unilever and Pond’s Clay
  • Sqreem Technologies (Singapore) for OCBC, Mercedes, GSK and J&J 
  • VHIS Launch – Mediacom (Hong Kong) for AIA 

Best Use of Artificial Intelligence/Machine Learning (new)

  • AIA Voluntary Health Insurance Scheme Campaign – Mediacom (Hong Kong) for AIA
  • Shell’s Personalised Billboard – Moving Walls (Malaysia) with MediaCom (Malaysia) for Shell
  • Sqreem Technologies (Singapore) for GSK J&J,Pfizer, Abbvie, OCBC, AVIVA, AIA, Prudential, Mercedes, Dell, Porsche,Guardian Life, Rakutan, Microsoft, MUFG, Capitaland, Keppel, M1 and Singtel 

Disruptor of the Year 

  • Accenture Interactive (Thailand)
  • Lifesight (Singapore)
  • Shootsta (Singapore)
  • Tickled Media (Singapore) 

Best Localisation of a Global Strategy

  • ESPN Born a Legend presented by TCL – ESPN (Singapore) for TCL
  • LinkedIn Pages – BlueMelon Design (Australia) for LinkedIn
  • Rainbow Names – Wunderman Thompson (China) for ShanghaiPride
  • Share a Coke – McCann Worldgroup (India) for Coca-Cola
  • Spotify Wrapped – UM (Singapore) with Juice/TBWA (Singapore), UM (Philippines) and UM (Indonesia) for Spotify

Consulting Team of the Year/Consultant of the Year (new)

  • Accenture Interactive (Thailand) 
  • EY (Hong Kong) 

Marketing Team of the Year/Marketer of the Year

  • Government Technology Agency (Singapore)
  • Singtel (Singapore)
  • Mars (North Asia) 

Campaign of the Year 

  • ESPN Born a Legend presented by TCL – ESPN (Singapore) for TCL
  • Meet me Halfway – Forsman & Bodenfors (Singapore) with Tool of (North America), Cabin Editing Company, Mano (Copenhagen) and Verizon Media (Ryot Studio) for SK-II
  • Nivea Mother’s Touch – OMD (Indonesia) for Nivea
  • Share a Coke – McCann Worldgroup (India) for Coca-Cola
  • Sons #ShareTheLoad – BBDO (India) for Procter & Gamble
  • Tap to Pay with Visa, Just Like That – Isobar (India) for Visa 

Independent Agency of the Year

  • Good People Basically (China) 
  • Happiness Saigon (Vietnam) 
  • Kingdom Digital Solutions (Malaysia) 
  • Red2 Digital (Vietnam) 
  • Brave Bison (Singapore) 

Public Relations Agency of the Year  

  • Weber Shandwick (China) 
  • The Hoffman Agency (Hong Kong) 
  • Mutant Communications (Singapore)
  • Precious Communications (Singapore) 
  • Rice (Singapore) 
  • Ying Communications (Singapore) 

Specialist Agency of the Year  

  • Cadreon (Singapore)
  • Happy Marketer (Singapore)
  • Isobar (India)
  • Rebel & Soul (Singapore)
  • Red2 Digital (Vietnam) 
  • Spurwing Communications (Singapore)

Media Agency of the Year  

  • Dentsu X (India)
  • Entropia (Malaysia) 
  • OMD (Hong Kong) 
  • PHD (China)

Creative Agency of the Year  

  • DDB Group (Singapore)
  • DDB Tribal (Vietnam)
  • Good People Basically (China) 
  • Rockstar (Vietnam) 
  • Happiness Saigon (Vietnam)

To book your tickets for the ceremony click here.

For further details on tickets, contact the events manager Lilly Barker at lilly@mumbrella.asia or the Mumbrella Asia general manager Dean Carroll at dean@mumbrella.asia

And for commercial sponsorship opportunities at the awards, please reach out to the partnerships manager Wilfred Wong at wilfred@mumbrella.asia

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing