FYI

New business wins across tech and fashion for PR firm Rice

Singapore based PR firm Rice has won several new clients. These include online fashion destination Zalora, global analytics platform Tableau and software services company Solace.

The National Volunteer and Philanthropy Centre has renewed its contract with the agency.

The announcement:

Strategic communications consultancy Rice has today announced a number of new client wins, bolstering its portfolio across sectors.

One key win is Zalora, Asia’s leading online fashion destination, which has appointed Rice Singapore to support its regional corporate communications strategy and programme. 

“We are excited to partner Rice to move the needle on our thought leadership initiatives and corporate communications programme,” said Christopher Daban Daguimol, Director of Brand Communications at Zalora. “As the biggest fashion e-commerce player in Southeast Asia, Zalora is in a transformative phase of growth, and it’s imperative that we continue to maintain top-of-mind positioning through effective storytelling across channels.”

Rice is also now the communications agency of record in Singapore for global analytics platform leader Tableau as well as Solace, which provides event-driven technology to large enterprises.

Additionally, Rice has renewed its partnership with the National Volunteer & Philanthropy Centre (NVPC), which promotes a giving culture in Singapore through developing and facilitating partnerships with individuals, organisations, and leaders to build a City of Good. The consultancy has been working with the non-profit organisation since 2018. 

“Like Rice, these new clients are ambitious brands blazing their own trail across Asia. They’re exactly the sort of companies and people our team loves to work with,” said James Brasher, Managing Partner, Rice. “We’re busy building a communications consultancy that is focused on being strategic, creative and flexible for our clients while genuinely being people-first with our culture. These new clients are aligned with our values and vision.”

Established in 2009, Rice has grown staff strength to over 50 across its offices in Singapore, Myanmar and Hong Kong today. It has extended its expertise areas to include digital strategy and analytics, to support clients’ evolving needs.

Source: Rice press release

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