New ‘Speaker’s Corner’ at Mumbrella360 Asia conference will feature local, regional and global experts

For the first time ever, a ‘Speaker’s Corner’ content stream will feature at the Mumbrella360 Asia conference in Singapore this November.

Situated in the bustling exhibition hall, the area – sponsored by media agency PHD – will feature intimate roundtable discussions with some of the top speakers from the conference.

The speakers will adjourn to Speaker’s Corner following their main stage sessions. They will then host 30-minute deep-dive question and answer sessions with delegates. 

Those appearing at Speaker’s Corner will include Nicole McMillan – the vice-president of marketing for Asia, Australia, the Middle East and Africa. Singapore-based McMillan has been with Mars this time for two years and before that she worked for Mars-owned Wrigley in Hong Kong and Mars in Australia. Prior to that, she worked for Fosters and Campbell Arnotts, also in her native Australia. She is also a prominent member of industry association The Marketing Society.

Mars marketing gurur McMillan

Also participating will be iflix CEO and co-founder Mark Britt. He started the company back in 2014 and prior to that worked for the likes of Microsoft and Nine. And he is now based at the firm’s headquarters in Malaysia, but has also worked in his native Australia. 

Joining him will be UM Worldwide United States chief marketing officer and global head of culture Deidre Smalls-Landau. 

Then there is the New York-based UM Worldwide global chief brand safety officer and United States chief digital and innovation officer Joshua Lowcock, as well as the Singapore-based founder of the trailblazing agency Goodstuph – one Pat Law.

In addition, IPG Mediabrands CEO for APAC Leigh Terry will also participate. He is based in Sydney, Australia, and has been with IPG since 2017. Before that, he worked for a number of years within Omnicom Media Group.

Havas Group APAC CEO and chairman Mike Amour will be there too. He joined Havas in 2016 and prior to that worked for Starcom, Grey, TBWA, Wieden + Kenney and McCann WorldGroup.

Next up is the session by the Speaker’s Corner sponsor PHD titled ’How to Apply Challenger-Brand Thinking to Your Business’. Challenger brands are not only carving out new paths in the media and marketing industry, they are also setting new standards for innovation and agility. 

Speaker’s Corner sponsor PHD

But how do you adopt challenger-brand thinking to your own business? What are the benefits of doing so? And what is the secret sauce when crafting a challenger-brand narrative?

In this intimate and interactive workshop-style session, you will find out. For brands of all sizes – whatever their category, competition, heritage or personality – can benefit from adopting a challenger mindset to drive more ambitious growth and achieve the impact they desire.

Stephenson speaking at a previous Mumbrella360 conference in Australia

You will hear from the PHD Asia-Pacific head of strategy and planning Chris Stephenson, who will also moderate the panel debate. He has worked for the media agency in the United Kingdom, Australia and most recently in Singapore.

All those attending this session will receive a free copy of the book ‘Overthrow II’, produced by PHD and the brand consultancy eatbigfish. It explores the 10 different challenger strategies, or narratives, used most powerfully in today’s business landscape.

Also onboard will be the head of Singapore at Cadreon Lani Jamieson. Before joining Cadreon earlier this year, she worked for Merkle, Omnicom and Yahoo.

Goodstuph founder Law

There too will be the TrinityP3 CEO and founder Darren Woolley, who is based in Australia and started his consultancy firm some 20 years ago now. Singapore-based Prophet partner Jacqueline Alexis Thng will join too. Thng has more than 20 years of experience and has worked with top brands including Coke, Fox Networks, Shangri-La Hotels and CapitaLand. 

Delegates will also get the chance to speak to the New York-based global president of Accenture Interactive Operations Nikki Mendonça. Before joining Accenture last year, she had senior roles at Omnicom, Leo Burnett and other advertising networks – helping a wide range of clients to navigate their global and regional marketing strategies. 

Mendonça of Accenture

Also conducting a session will be the Twitch South East Asia general manager Nandu Madhava, who is based in India and previously worked for Twitter. Gerry McCusker, founder and owner of The Drill – a company which designs and runs crisis simulations – will also participate. McCusker is based in Melbourne, Australia, and has more than 15 years of industry experience.

Akkineni is bringing the ‘Gary Vee way’ to Asia

Next up will be the Singapore vice-president of VaynerMedia Avery Akkineni – a former Googler before she joined forced with Gary Vee in the New York office and then launched the agency in Singapore. Wunderman Thompson Asia-Pacific chief strategy and transformation officer Justin Peyton will take part too. He was previously with Digitas and Pangea Pictures.

A big opportunity will arise for delegates too when David Tse, Razer global eSports director, takes to the stage. He joined the gaming company in 2018 and before that worked at Netflix, Microsoft Samsung and Singtel.

Tse of Razer

Eight Inc. executive director Andrew Au will also take part. Originally from Hong Kong, Au has been based in Singapore for a number of years. He joined Eight Inc. earlier this year and has previously worked for the likes of AOL and The Economist. Au is also vice-chairman of The Marketing Society in Singapore.

The final sessions at Speaker’s Corner will feature TikTok creative director of the X Design Centre Norio Ichikawa and the founder – and ‘chief memory maker’ – of the self-proclaimed ‘neuro-experience’ agency Rebel & Soul, one Kristy Castleton. She says her organisation applies a proprietary neuroscience methodology to create high impact, long-term brand memories. 

Castleton founded the agency back in 2013. Rebel & Soul works with leading brands such as Red Bull, HSBC, CNN and Cartier – using innovations including emotion-tracking wearables, holograms and mixed reality.

Meanwhile, over on the Impact Stage, a new sponsored session has been added titled ‘Forget the Jargon, Open-Source DXPs Can Fuel Game-Changing Innovation’. What is a Digital Experience Platform? And how are DXPs delivering rapid deployment along with a roadmap for creating a culture of fast-paced innovation? Not just for large enterprises, but also small and medium-sized enteprises?

The concept of the DXP has been growing and evolving in new and innovative ways. From leading media giants like The Walt Disney Company to banking and financial firms such as Rabobank, marketing organisations are embracing the advantages of the open web.

In this session, you will learn how DXP software can open up new avenues for media and marketing leaders in terms of open-source solutions that leapfrog the status quo – weaving together content creation, marketing campaigns, sales and customer relationship management data. It is all about crafting a tailored experience for brands to personalise the customer journey through a multitude of martech touch points brought together in a single process. 

You will hear from enterprise agency owners Ben May and Karim Marucchi, as they cast aside the sales and technical jargon to walk delegates through how these Open Source based DXP alternatives, have delivered an approach that balances rapid deployment with  a roadmap for creating a culture of fast paced innovation. Whether you are a public company or an aspiring small enterprise, the deployment of these solutions can be a game-changer for you and your company.

Based in Sydney, Australia, May is founder of The Code Company, one of the few Australian engineering agencies that has over a decade of deep expertise with large-scale enterprise open source and WordPress development. The firm’s clients include Nine Entertainment, and iSelect, among many others. 

May of The Code Co.

Meanwhile, Marucchi is based in California and has been serving the digital needs of the enterprise community for more than 25 years – from bootstrapping his first firm, to merging digital teams into WPP agencies and taking one public. Today, he leads Crowd Favorite. It is one of the top US open source agencies for the Fortune 500.

Marucchi runs Crowd Favorite

It is the second time the conference will be held. Back in 2017 the first event saw more than 1,100 delegates attend 70 sessions with 150 speakers across five streams – over the three days.

Some of the industry’s most prominent speakers from across Asia and the rest of the world will feature on the programme. The format also includes one-to-one networking, a large exhibition zone and masterclass workshops as well as the four main content stages.

The annual Mumbrella Asia Awards ceremony will also take place during the same week as Mumbrella360 Asia – November 5 to 7 – meaning that those coming from outside Singapore only need to make one trip to attend both events at the Marina Bay Sands convention centre. Tickets can be purchased on the event website.

The conference is targeted at client-side marketers, ad agencies, media owners, adtech players, consultancy firms and related segments like recruitment and executive education. It has already attracted a headline sponsor in Bonsey Jaden. The other sponsors onboard so far are Getty, IPG Mediabrands, Brave Bison, Unruly, CodeCo, Omnicom Media Group, Wunderman Thompson and Verizon Media. The Singapore Tourism Board is also supporting the event financially.

“This year, Mumbrella360 Asia is going to be even bigger and better than 2017,” Mumbrella’s Asia general manager Dean Carroll said previously.

“It is about the industry telling us what is interesting and should be on stage at the conference. It comes from the grassroots up with our industry-owned curated sessions. 

“Without a doubt, this is again going to be the region’s best media and marketing conference this year. And for those delegates wanting the cheapest ticket price possible, now is the time to buy while the earlybird offer is on.”


More speakers will be announced in the coming weeks and months so stay tuned for updates. Already onboard as sponsors are Bonsey Jaden (headline), IPG Mediabrands, Wunderman Thompson, PHD, Unruly, Brave Bison, Verizon Media, Getty Images, Mediacorp, MediaOcean, Moving Walls, Shutterstock, Taboola, Turner and The Code Co. Singapore Tourism Board is also supporting the event financially.

For further information on the conference and to buy tickets go to the Mumbrella360 Asia website here. In addition, for information on the remaining sponsorship and exhibition opportunities at the event contact the partnerships manager Wilfred Wong on – and for content inquiries you can reach out to the Mumbrella Asia general manager Dean Carroll on 


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