Nirvik Singh promoted to chief operating officer at Grey Group

Nirvik Singh has been appointed as the chief operating officer of the Grey Group, a newly created global position. He will continue to be based in Singapore and this new mandate is in addition to his role as chairman and CEO of Grey Group Asia Pacific, Middle East and Africa

A note from Grey said: “As COO, Singh will lead the development of Grey’s borderless integrated marketing model; identify acquisition targets and new capabilities to enhance the agency’s best-in-class offering and build its future-facing digital, social, shopper marketing and design practices.

“Singh has played an instrumental role in forging the Grey network’s comprehensive offering across the regions. His trademark business acquisitions have strengthened Grey’s presence earning him widespread recognition as the key accelerator of strategic growth in multiple countries including: India, Bangladesh, Pakistan, South Korea, Philippines, Thailand and Nigeria. 

“Together, with a first-class management team, he has built a culture of innovation with an award-winning creative and new business performance.”

Singh started his career in advertising in India at HTA. He moved to Trikaya Grey, an advertising hotshop in 1989. At 26, he was given the mandate of running the Kolkata office of the agency. When the Trikaya Grey founder Ravi Gupta died in 1997, Singh successfully turned the agency around; firing over 40 clients who were not contributing enough in terms of revenue. 

He navigated the merger with Grey, and the subsequent integration of Grey India into WPP, in 2004. He moved to the Asia-Pacific region in 2009 as chairman and CEO of the Grey group. He was given the additional mandate of chairman and CEO of Middle East and Africa in 2016. Through his tenure, Grey found itself embroiled in a scandal around the controversial I Sea app. Singh spearheaded the group’s acquisitions in the region, the most recent being digital specialist Autumn Worldwide in India.  

Speaking about Singh’s promotion, Grey CEO worldwide CEO Michael Houston said: “For three decades, Nirvik has been a prime mover in Grey’s growth and development in Asia, and most recently, in the Middle East and Africa.” 

“I know he will bring the same single-minded dedication and achievement to his expanded responsibilities.  He will work closely with me to broaden our reach and resources for the future.”

Singh said: “I am looking forward to implementing Grey’s global strategic plans and working with diverse talents and teams from across the different regions. 

“We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity.

“There are ample opportunities to leverage the agency’s centres of excellence and promote collaboration across all our offices.  We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey.”


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