Ogilvy’s Jeremy Webb promoted to VP of customer engagement and commerce for SE Asia

Jeremy Webb has been appointed vice president of customer engagement and commerce at Ogilvy for the South East Asia region. Webb moves to Singapore for the newly created role from China where he was most recently senior vice president.

A note from Ogilvy said: “The role is a pivotal growth driver for Ogilvy in Asia. It will focus on the acceleration of Ogilvy’s customer engagement and commerce capability (CE&C), as clients in ASEAN increasingly seek customer personalisation and precision marketing solutions.”

Speaking about the role, Webb said: “We are a community of experts integrated into Ogilvy client teams, giving us the ability to provide clients with more integrated services that solve their business problems.  These solutions increasingly require greater use of data and cutting edge technologies to create better customer experiences. All types of businesses are recognising the need to create better, and seamless, customer engagement.

“Consumer expectations of brands and the experiences they deliver are changing. They want something tailored to their preferences, and it’s our job to deliver that. Fantastic data-driven and e-commerce work need not come at the expense of brand or creativity.

“When martech and data work together it enables us to create wonderful personalised experiences for customers. We can help clients operate their martech not only strategically but creatively and in a way that’s true to the brand. The rewards are there for brands that bring it all together in the right way.”

Ogilvy Asia-Pacific president of CE&C Sheilen Rathod added: “Jeremy, with his wealth of experience growing our clients’ businesses using a very modern marketing approach, will enable our clients to accelerate the speed of transformation, and embrace the opportunities technology is providing.”

Webb is a veteran at Ogilvy having started its first social team in China in early 2009. He was also digital lead on some of Ogilvy China’s biggest clients.


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