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Overcoming social pressure at centre of MullenLowe Philippines campaign for Unilever brand

Ignoring social barriers that hinder romance forms the basis of a campaign by MullenLowe Philippines for Unilever toothpaste brand Closeup.

A series of short stories, under the tagline #MakeYourMove, show Filipino couples braving potential discrimination, judgment and emotional baggage to get together.

“As a champion of closeness of all forms, and in celebration of all kinds of love, Closeup aims to give people the confidence to overcome different barriers in pursuing the object of their affection,” Closeup brand banager Carmela Guñ said.

Credits:

Mullenlowe Philippines

President & Chief Creative Officer: Leigh Reyes

Executive Creative Director: Abi Aquino

Creative Director: Roman Carlo Olivarez

Art Director: Iya Parungao

Copywriter: Colleen Legaspi

Client Services Director: Aimee Sarmiento

Business Unit Director: Kristine Verzo

Management Supervisor: Gerald Lim

Account Manager: Tricia Egargo

Agency Producer: Jenny Abad-Santos

Production House: Go Motion

Director: Johann Alcantara

Unilever Philippines

Marketing VP: Dorothy Dee-Ching

Marketing Director: Cara Favila

Brand Manager: Carmy Guño

Asst. Brand Manager: Pat Moalang

PR Director: Apples Aberin

PR Manager: Lexi Tan

 

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